Tag: branding and packaging

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Questions Related to branding and packaging

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Secondary package refers to ________________________.

  1. Additional layers of protection

  2. First layer of protection

  3. Immediate container

  4. Transportation package
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Secondary packaging is intended to protect not only the product, but also the primary packaging, which often is the packaging most visible to the consumer in retail displays.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

_________ refers to the act of designing and producing the container or wrapper of a product.

  1. Trade Mark

  2. Brand Name

  3. Copyright

  4. Packaging
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Packaging is the technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

____________ refers to the products immediate container.

  1. Transportation package

  2. Secondary package

  3. Primary Package

  4. None of these
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Primary packaging is the term used to designate the layer of packaging in immediate contact with the product; in other words, it is the first packaging layer in which the product is contained.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Which of the following is a function of packaging?

  1. Product identification

  2. Product protection

  3. Product promotion

  4. All of these
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Functions of packaging: The protective function of packaging essentially involves protecting the contents from the environment and vice versa. The packaging is thus intended to protect the goods from loss, damage and theft.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Which of the following factor affects the price determination?

  1. Demand

  2. Product cost

  3. Government and legal regulations

  4. All of these
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

7 important factors that determine the fixation of price are:

(i) Cost of Production
(ii) Demand for Product
(iii) Price of Competing Firms
(iv) Purchasing Power of Customers
(v) Government Regulation
(vi) Objective
(vii) Marketing Method Used

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

______________ refers to designing the label to be put on the package.

  1. Pricing

  2. Labelling

  3. Packaging

  4. Branding
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Labelling is another significant means of product identification like branding and packaging. 

Thus, a label is an informative tag, wrapper or seal attached to a product or product's package. Labeling gives necessary information to the customers about the products.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Airtight containers and packets used for chips, biscuits and jams etc., are the example of ______________.

  1. Product identification

  2. Product promotion

  3. Product Protection

  4. Product differentiation
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Protective packaging products are designed and constructed to protect the goods from atmospheric, magnetic, electrostatic, vibration or shock damage. Products include types of boxes or storage containers, packing materials, liners, and spacers.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

The evaluation criteria for the new product should include all of the following EXCEPT ________.

  1. determination of market demand

  2. determination of the suppliers

  3. pricing and marketing policies of other competing firms

  4. product should be profitable
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

When evaluating a new product, market demand, competition, and profitability are critical. Determining specific suppliers is a tactical operational detail that is not a primary evaluation criterion for the product concept itself.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Which is not a function of packaging?

  1. Product identification

  2. Product protection

  3. Product production

  4. Product promotion
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers. Product promotion is done with the help of attractive designs and colours help in drawing people's attention towards the product. This leads to increase sales. With the help of packaging, the product can be easily identified by consumers. 

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Primary packaging refers to additional layer of packaging.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers. Primary packaging which refers to product's immediate package.