Tag: advertising and brand promotion

Quizzes (6) Questions (31)

Questions Related to advertising and brand promotion

Multiple choice elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Customer gets ________ through personal selling.

  1. Refunds

  2. Latest market information

  3. Discounts

  4. Report
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Customer gets latest marketing information through personal selling . In personal selling the sales person directly contacts the buyer or the customer .

There is a direct interaction between the buyer and the seller which leads to information provided directly to the customers . Hence the customer receive the latest market information.

Multiple choice elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Direct feedback is one of the demerits of personal selling.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

False , direct feedback is one of the merits of personal selling .

Personal selling is a direct contact of the customer and the sales person wherein the sales person informs the buyer with the products details and get instant feedback by the customer where they like the product or not . 
Feedback is necessary for a company to know the consumer preferences and market analysis.

Multiple choice elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Personal selling is more expensive than advertising.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Personal selling is generally considered more expensive per contact than advertising because it requires the time and salary of a salesperson to reach only one or a few customers at a time.

Multiple choice elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Out of the following selling tactics and practices are not indicative of an unconscionable transaction?

  1. Grossly excessive pricing

  2. Not taking advantage of those in desperate straits.

  3. Excessive interest rates.

  4. Taking advantage of the illiterate or mentally disabled
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

An unconscionable transaction involves taking unfair advantage of a party. Not taking advantage of those in desperate straits is an ethical practice, not an unconscionable one.

Multiple choice elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Social media marketing is a form of personal selling.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Social media marketing is generally considered a form of digital or mass communication rather than personal selling, as it lacks the direct, face-to-face, interpersonal nature of traditional personal selling.

Multiple choice elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Personal selling is time consuming.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Personal selling is time-consuming because it requires individual attention, building relationships, and conducting presentations for each potential customer.

Multiple choice elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Which of the following is not a merit of personal selling?

  1. Minimum wastage

  2. Direct feedback

  3. Flexibility

  4. None of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Minimum wastage, direct feedback, and flexibility are all recognized merits of personal selling. Therefore, none of the options listed are 'not' a merit.

Multiple choice elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Personal selling can give a personal touch to the selling process.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

True, personal selling gives a personal touch to the selling process as the salesperson is in the direct contact with the customer where he can understand the need, taste and the preference of the customer and sell products accordingly.

Multiple choice elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Face to face conversation is one of the most important features of personal selling.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The core of personal selling is the direct, interpersonal interaction between the salesperson and the prospect, which is most effectively achieved through face-to-face conversation.

Multiple choice elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Selling is a narrow concept as compared to marketing.

  1. True

  2. False

  3. Partly true

  4. Partly false
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

True .selling is a narrow concept as compared to marketing . As selling is part of marketing which is a wider concept . 

Marketing is related to promotion and transfer of the commodity from one person to the other . Marketing concept incorporates a number of activities like identifying the need of customers , designing and developing the product as per their wants etc.