Tag: commercial applications

Quizzes (170) Questions (1551)

Questions Related to commercial applications

Multiple choice commercial applications marketing mix - 4 p's meaning and objectives of pricing pricing strategies pricing

In India, which pricing practice is not permissible?

  1. Penetrating pricing

  2. Skimming pricing

  3. Predatory pricing

  4. None of the above
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

In India, predatory pricing practice is not permissible.

Predatory pricing is the pricing of goods and services at such a low level that other firms cannot compete and are forced to leave the market.

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

Selecting the most attractive market segment for a particular product or product line is known as

  1. Market Positioning

  2. Market Entry

  3. Target Marketing

  4. None of the above
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Target marketing involves evaluating the attractiveness of various market segments and selecting one or more specific segments to enter with a tailored product or marketing mix. Market positioning relates to occupying a distinct place in the minds of target consumers, while market entry refers to the method of delivering goods to a new international or domestic market.

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

The most visual method of marketing new securities is _____________.

  1. Stock exchange placing

  2. Rights issue

  3. Direct sale to the public through prospectus

  4. Private placing
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

A public issue via a prospectus is the most formal and visual method of marketing new securities to the general public, requiring regulatory disclosure.

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

a) Every management decision deals with future
b) All future costs are not relevant costs.
Of these

  1. Both (a) and (b) are true

  2. (a) is true but (b) is false

  3. (a) is false but (b) is true

  4. Both (a) and (b) are false
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Management decisions are inherently forward-looking. Furthermore, only future costs that differ between alternatives are considered relevant for decision-making, so not all future costs are relevant.

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

Marketing concept is a.

  1. Business philosophy

  2. Social technology

  3. Both (A) and (B)

  4. None of the above
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

The marketing concept is considered both a business philosophy (guiding the firm's orientation) and a social technology (a set of tools and processes for managing exchanges).

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

The application of Marketing theories and techniques to social situation is called.

  1. Demarking

  2. Social marketing

  3. Socio-economic marketing

  4. Marketing mix
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Social marketing is the application of marketing principles and techniques to influence social behaviors to benefit individuals and society as a whole.

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

Classification of Marketing function.

$1$. Contactual a) The end of the marketing process
$2$. Propaganda b) The transporting and storing of goods
$3$. Physical distribution c) The ceraration of customers
$4$. Termination d) Searching of buyers and sellers
  1. $1$-a, $2$-c, $3$-d, $4$-b
  2. $1$-b, $2$-c, $3$-a, $4$-d
  3. $1$-d, $2$-c, $3$-b, $4$-a
  4. $1$-a, $2$-b, $3$-c, $4$-d
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Contactual involves searching for buyers/sellers (d), Propaganda involves creating customers (c), Physical distribution involves transport/storage (b), and Termination is the end of the process (a).

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

A recent function added to marketing is?

  1. Financing

  2. Risk-taking

  3. Standardisation

  4. Marketing information
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Marketing information (or marketing research) is a modern, essential function that provides the data necessary for informed decision-making in a dynamic market.