Computer Knowledge · Commerce Accountancy

Social Media Marketing

2,216 Questions

Social media marketing focuses on utilizing digital platforms to build online communities, share live updates, and target specific audiences. Questions on digital marketing trends frequently appear in the computer knowledge sections of competitive exams. The topics include content filtering algorithms, event promotion, and social media advertising strategies.

Social media ad targetingDigital community buildingContent based filteringLive event promotionSocial media challenges

Social Media Marketing Questions

Multiple choice technology web 2.0

Which of the following is not part of Open Social Alliance?

  1. Facebook

  2. Orkut

  3. MySpace

  4. Netlog
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The OpenSocial Alliance was an industry initiative led by Google alongside MySpace, Orkut, Netlog, and others to define common APIs for social network applications. Facebook chose not to join, instead promoting its own proprietary platform, Facebook Platform.

Multiple choice

RSS is used for which of the following services/processes?

  1. Social networking service

  2. Tagging

  3. Rating

  4. Content curation

  5. Social bookmarking
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Content curation is the process of collecting, organising and displaying information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators. Curation services can be used by businesses as well as end users.

Multiple choice

In 2011, which of the following sites had the maximum active users?

  1. Yahoo

  2. Facebook

  3. MySpace

  4. Google
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

In 2011, Facebook had approximately 800+ million active users, making it the largest social networking site at that time. Google had fewer active users on its social platform (Google+ launched in 2011), while Yahoo and MySpace were in decline. Facebook's growth accelerated after 2009-2010 and continued through 2011.

Multiple choice

Which social networking website was in news over a controversial internet campaign inviting people to draw images of the Prophet Muhammad?

  1. Digg

  2. Orkut

  3. Twitter

  4. MySpace

  5. Facebook
Reveal answer Fill a bubble to check yourself
E Correct answer
Explanation

Social networking site Facebook had a page that invited people to draw images of the Prophet Muhammad. It sparked outrage in many countries including Pakistan, where a court ordered Facebook to be blocked. On May 20, 2010 the video-sharing website YouTube was also blocked in Pakistan.

Multiple choice

According to Wikipedia, 'social networking service' is an online service, platform, or site that focuses on facilitating the building of social networks or social relations among people who, for example, share interests, activities, backgrounds, or real-life connections. Which of the following does NOT represent social networking service?

  1. Facebook - helping you connect to old friends

  2. Twitter - connecting even the strangers together

  3. Pinterest - grouping people with common interest

  4. Google - providing information about everything in seconds
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

It does not build any networks between people.

Multiple choice

According to Wikipedia, 'social networking service' is an online service, platform, or site that focuses on facilitating the building of social networks or social relations among people who, for example, share interests, activities, backgrounds, or real-life connections. Which of the following does NOT represent social networking service?

  1. Facebook - helping you connect to old friends

  2. Twitter - connecting even the strangers together

  3. Pinterest - grouping people with common interest

  4. Google - providing information about everything in seconds
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

It does not build any networks between people.

Multiple choice

In Which App do Jailbreak and Gene Fall in Love?

  1. Tinder

  2. Spotify

  3. Twitter

  4. YouTube
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

According to The Emoji Movie plot, the characters Jailbreak and Gene develop their romantic relationship while in the Spotify app. This is a specific plot detail that requires watching the film to know with certainty.

Multiple choice

What can happen in Facebook Messenger?

  1. If you hold the "thumbs up" icon, it gets larger

  2. There is an Avengers set of icons in a "hidden" tab

  3. Hold an emoji for 30 seconds and it becomes the background

  4. Text box shape change on device (iOS has rounded corners)
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

In Facebook Messenger, holding down the thumbs up icon allows the user to send a larger version of the emoji.

Multiple choice elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

Social media marketing is a form of personal selling.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Social media marketing is generally considered a form of digital or mass communication rather than personal selling, as it lacks the direct, face-to-face, interpersonal nature of traditional personal selling.