Reading Comprehension

The value of (k + l)² + (m - n)² is.

Directions: Read the following passage and answer the given question.

Let there be four colours of toys in a shop, i.e. red, green, blue and yellow. There are 101 toys of red colour. The number of blue toys is 4 less than the number of green toys. The number of yellow toys is 3 more than the number of red toys and the number of green toys is 10 less than the number yellow toys. Now, let k, l, m and n be the numbers of red, blue, yellow and green toys, respectively.

Which of the following statements best describes the ozone layer?

Directions: Read the following passage carefully and answer the question.

We are today faced with a great ecological problem for which we ourselves are largely responsible. Our planet, the Earth, the only home of man is bathed in a steady rain of the sun's rays. Most of these rays supply us heat and light, but a small percentage is deadly. These are the ultraviolet - B rays (or UV - B). If these were to get to the surface of the Earth directly, they would kill us off. Luckily, the Earth’s surface is shielded from these rays by the ozone layer; but sadly enough this ozone layer is being destroyed by man.
The ozone layer is formed from a kind of oxygen with three atoms (O3) instead of the normal two (O2). Ozone oc­curs naturally in the stratosphere, several kilometres above the Earth's surface. It absorbs the dangerous UV -B rays but allows the much needed and safe light to pass through. There, in the stratosphere, it is constantly being created by the sun's rays; thus it is a self-repairing shield. But man is now gradu­ally destroying this vital shield with his industrial gases. The most lethal of these gases are the chlorofluorocarbons, or CFCs, which are used in making all kinds of foamed plastic products, propellants in spray cans, coolants in air condi­tioners and refrigerators and solvents to clean electronic equip­ment.
Down here, they are not lethal. But after they have leaked from air conditioners, plastic foam, cups, etc.; they slowly drift up to the stratosphere where, bombarded by ultraviolet rays, they break up at last, releasing chlorine, the real ozone killer. Sadly, one chlorine molecule may remain active for a century, destroying thousands of ozone molecules.

Which of the following is known as the real ozone killer?

Directions: Read the following passage carefully and answer the question.

We are today faced with a great ecological problem for which we ourselves are largely responsible. Our planet, the Earth, the only home of man is bathed in a steady rain of the sun's rays. Most of these rays supply us heat and light, but a small percentage is deadly. These are the ultraviolet - B rays (or UV - B). If these were to get to the surface of the Earth directly, they would kill us off. Luckily, the Earth’s surface is shielded from these rays by the ozone layer; but sadly enough this ozone layer is being destroyed by man.
The ozone layer is formed from a kind of oxygen with three atoms (O3) instead of the normal two (O2). Ozone oc­curs naturally in the stratosphere, several kilometres above the Earth's surface. It absorbs the dangerous UV -B rays but allows the much needed and safe light to pass through. There, in the stratosphere, it is constantly being created by the sun's rays; thus it is a self-repairing shield. But man is now gradu­ally destroying this vital shield with his industrial gases. The most lethal of these gases are the chlorofluorocarbons, or CFCs, which are used in making all kinds of foamed plastic products, propellants in spray cans, coolants in air condi­tioners and refrigerators and solvents to clean electronic equip­ment.
Down here, they are not lethal. But after they have leaked from air conditioners, plastic foam, cups, etc.; they slowly drift up to the stratosphere where, bombarded by ultraviolet rays, they break up at last, releasing chlorine, the real ozone killer. Sadly, one chlorine molecule may remain active for a century, destroying thousands of ozone molecules.

The ozone layer is

Directions: Read the following passage carefully and answer the question.

We are today faced with a great ecological problem for which we ourselves are largely responsible. Our planet, the Earth, the only home of man is bathed in a steady rain of the sun's rays. Most of these rays supply us heat and light, but a small percentage is deadly. These are the ultraviolet - B rays (or UV - B). If these were to get to the surface of the Earth directly, they would kill us off. Luckily, the Earth’s surface is shielded from these rays by the ozone layer; but sadly enough this ozone layer is being destroyed by man.
The ozone layer is formed from a kind of oxygen with three atoms (O3) instead of the normal two (O2). Ozone oc­curs naturally in the stratosphere, several kilometres above the Earth's surface. It absorbs the dangerous UV -B rays but allows the much needed and safe light to pass through. There, in the stratosphere, it is constantly being created by the sun's rays; thus it is a self-repairing shield. But man is now gradu­ally destroying this vital shield with his industrial gases. The most lethal of these gases are the chlorofluorocarbons, or CFCs, which are used in making all kinds of foamed plastic products, propellants in spray cans, coolants in air condi­tioners and refrigerators and solvents to clean electronic equip­ment.
Down here, they are not lethal. But after they have leaked from air conditioners, plastic foam, cups, etc.; they slowly drift up to the stratosphere where, bombarded by ultraviolet rays, they break up at last, releasing chlorine, the real ozone killer. Sadly, one chlorine molecule may remain active for a century, destroying thousands of ozone molecules.

The greatest threat to the ozone layer is from

Directions: Read the following passage carefully and answer the question.

We are today faced with a great ecological problem for which we ourselves are largely responsible. Our planet, the Earth, the only home of man is bathed in a steady rain of the sun's rays. Most of these rays supply us heat and light, but a small percentage is deadly. These are the ultraviolet - B rays (or UV - B). If these were to get to the surface of the Earth directly, they would kill us off. Luckily, the Earth’s surface is shielded from these rays by the ozone layer; but sadly enough this ozone layer is being destroyed by man.
The ozone layer is formed from a kind of oxygen with three atoms (O3) instead of the normal two (O2). Ozone oc­curs naturally in the stratosphere, several kilometres above the Earth's surface. It absorbs the dangerous UV -B rays but allows the much needed and safe light to pass through. There, in the stratosphere, it is constantly being created by the sun's rays; thus it is a self-repairing shield. But man is now gradu­ally destroying this vital shield with his industrial gases. The most lethal of these gases are the chlorofluorocarbons, or CFCs, which are used in making all kinds of foamed plastic products, propellants in spray cans, coolants in air condi­tioners and refrigerators and solvents to clean electronic equip­ment.
Down here, they are not lethal. But after they have leaked from air conditioners, plastic foam, cups, etc.; they slowly drift up to the stratosphere where, bombarded by ultraviolet rays, they break up at last, releasing chlorine, the real ozone killer. Sadly, one chlorine molecule may remain active for a century, destroying thousands of ozone molecules.

Which word in the passage is a synonym of 'deadly'?

Directions: Read the following passage carefully and answer the question.

We are today faced with a great ecological problem for which we ourselves are largely responsible. Our planet, the Earth, the only home of man is bathed in a steady rain of the sun's rays. Most of these rays supply us heat and light, but a small percentage is deadly. These are the ultraviolet - B rays (or UV - B). If these were to get to the surface of the Earth directly, they would kill us off. Luckily, the Earth’s surface is shielded from these rays by the ozone layer; but sadly enough this ozone layer is being destroyed by man.
The ozone layer is formed from a kind of oxygen with three atoms (O3) instead of the normal two (O2). Ozone oc­curs naturally in the stratosphere, several kilometres above the Earth's surface. It absorbs the dangerous UV -B rays but allows the much needed and safe light to pass through. There, in the stratosphere, it is constantly being created by the sun's rays; thus it is a self-repairing shield. But man is now gradu­ally destroying this vital shield with his industrial gases. The most lethal of these gases are the chlorofluorocarbons, or CFCs, which are used in making all kinds of foamed plastic products, propellants in spray cans, coolants in air condi­tioners and refrigerators and solvents to clean electronic equip­ment.
Down here, they are not lethal. But after they have leaked from air conditioners, plastic foam, cups, etc.; they slowly drift up to the stratosphere where, bombarded by ultraviolet rays, they break up at last, releasing chlorine, the real ozone killer. Sadly, one chlorine molecule may remain active for a century, destroying thousands of ozone molecules.

It can be inferred from the passage that the optic tectum

Directions: This question is based on the following reading passage. Choose the best answer to the question on the basis of what is stated or implied in the passage.

Intuitively, intellectual skills and perceptual-motor skills seem very different because perceptual-motor skills appear more primitive. Ontogenetically, perceptual-motor skills develop before intellectual skills, or at least before most intellectual skills are manifested. Phylogenetically, creatures "high on the evolutionary ladder" are more obviously capable of intellectual skills than are creatures "lower down".
Perceptual-motor skills also seem more closely tied to specific forms of expression. Being a chess player does not mean one can only play with pieces of a certain size, that one can only move pieces with one's right hand, and so on. By contrast, being a violinist means one can play an instrument whose size occupies a fairly narrow range and that one must play with a rather rigid assignment of functions to effectors (bowing with the right hand, and fingering with the left). The seeming narrowness of this perceptual-motor skill expression, contrasted with the seeming openness of intellectual skill expression, seems to follow from intellectual skills having symbolic outcomes and perceptual-motor skills having non-symbolic outcomes. Symbolic outcomes need not be realized in specific ways and can rely on abstract rules. Non-symbolic outcomes, by contrast, need more specific forms of realization and seem to depend on restricted associations between stimuli and responses.
Another difference between intellectual and perceptual-motor skills is that the two kinds of skill seem to be represented in different parts of the brain. For example, structures homologous to the optic tectum, a nucleus located on the dorsal surface of the midbrain, have a common function in all vertebrates--coordinating visual, auditory, and somatosensory information relevant to the control of orienting movements of the eyes, ears, and head. Similarities in structure and function between these and other brain areas associated with perceptual-motor behavior suggest that mechanisms for control of perceptual-motor skills are both highly specialized and conserved across species. In contrast, what distinguishes the human brain from the brains of other species -- even closely related ones -- is the differential growth of brain regions most strongly associated with intellectual skills, such as the association areas of the cerebral cortex.
The contention that these areas serve intellectual functions is supported by a large body of clinical and experimental literature. Together, these diverse sources of information suggest that perceptual-motor and intellectual skills depend on distinct brain circuits

The primary purpose of the passage is to

Directions: This question is based on the following reading passage. Choose the best answer to the question on the basis of what is stated or implied in the passage.

Juror anonymity was unknown to American common law and jurisprudence in the country’s first two centuries. Anonymity was first employed in federal prosecutions of organized crime in New York in the 1980's. Although anonymous juries are unusual since they are typically only empanelled in organized-crime cases, its use has spread more recently to widely publicized cases, such as the federal prosecution of police officers accused of beating Rodney King and the trial of those accused of the 1993 World Trade Center bombing.
In these cases, attorneys selected a jury from a panel of prospective jurors whose names, addresses, ethnic backgrounds and religious affiliations remained unknown to either side. This unorthodox procedure, designed to protect jurors from outside influence and the fear of retaliation, has occasionally been employed in New York federal courts since the trial of drug kingpin Leroy "Nicky" Barnes. Despite apparent benefits, critics assail anonymous juries on the grounds that they are an infringement of the sixth amendment guarantee of an impartial jury and because they present a serious and unnecessary erosion of the presumption of innocence.
Since many attorneys believe trials are frequently won or lost during jury selection, any procedure diminishing the role of counsel in the procedure necessitates close scrutiny and criticism. Opponents of anonymous juries argue that the procedure restricts meaningful voir dire, (questioning of the jury panel), and thereby undermines the defendant's sixth amendment right to an impartial jury. Critics also claim that jurors interpret their anonymity as proof of the defendant's criminal proclivity, thereby subverting the presumption of innocence.
However, consistent with due process and the sixth amendment, the trial judge may refuse to ask prospective jurors any questions not reasonably calculated to expose biases or prejudices relevant to the case. Although addresses and group affiliations may indicate significant potential for bias, attorneys do not have an unfettered right to this information in every circumstance. Denying access to these facts may indeed constrain an attorney's ability to assemble an ideal jury, but it violates no constitutional right.

According to the passage, all of the following have been used to attract customers to buy a one of the two brands of soft drink mentioned in the passage EXCEPT that

Directions: This question is based on the following reading passage. Choose the best answer to the question on the basis of what is stated or implied in the passage.

Coca-Cola, which sold 10 billion cases of soft drinks in 1992, now finds itself asking, where will sales of the next 10 billion cases come from? The answer lies overseas, where income levels and appetites for Western products are at an all time high.
Often, the company that gets into a foreign market earliest dominates that country's market. Coke patriarch Robert Woodruff realized this and unleashed a brilliant ploy to make Coke the early bird in many of the major foreign markets. At the height of World War II, Woodruff proclaimed, “Wherever American boys were fighting, they'd be able to get a Coke.” By the time Pepsi tried to make its first international pitch in the 1950s, Coke had established its brand name along with a powerful distribution network.
During the last 40 years, many new markets have emerged. In order to tap into these opportunities, both coke and Pepsi have attempted to find ways to cut through the red tape that thwarts their efforts to conduct business in these new regions.
One key maneuver in the soda wars occurred in 1972, when Pepsi signed an agreement with the Soviet Union that made it the first Western product to be sold to consumers in Russia. This landmark agreement gave Pepsi the upper hand. At present, Pepsi has 23 plants in the former Soviet Union and is the leader in the soft-drink industry in Russia. It outsells Coca-Cola by a ratio of 6 to 1 and is seen there as a local brand, similar to Coke’s homegrown reputation in Japan. However, Pepsi has also encountered some obstacles. An expected increase in brand loyalty for Pepsi subsequent to its advertising blitz in Russia has not materialized, even though Pepsi produced commercials tailored to the Russian market and sponsored televised concerts.
Some analysts believe that Pepsi’s domination of the Russian market has more to do with pricing. While Pepsi sells for 250 Rubles (about 25 cents) a bottle, Coca-Cola sells for 450 Rubles. Likewise, Pepsi sells their 2 liter economy bottle for 1,300 Rubles, while Coca-Cola’s 1.5 liters is marketed at 1,800 rubles. On the other hand, Coca-Cola only made its first inroads into Russia 2 years ago. What's more, although Coca-Cola's bottle and label give it a high-class image, Russians do not perceive Coca-Cola as a premium brand in the Russian market. Consequently, it has so far been unable to capture a market share.

It can be inferred from the passage that a jurors ethnic background and religious affiliation

Directions: This question is based on the following reading passage. Choose the best answer to the question on the basis of what is stated or implied in the passage.

Juror anonymity was unknown to American common law and jurisprudence in the country’s first two centuries. Anonymity was first employed in federal prosecutions of organized crime in New York in the 1980's. Although anonymous juries are unusual since they are typically only empanelled in organized-crime cases, its use has spread more recently to widely publicized cases, such as the federal prosecution of police officers accused of beating Rodney King and the trial of those accused of the 1993 World Trade Center bombing.
In these cases, attorneys selected a jury from a panel of prospective jurors whose names, addresses, ethnic backgrounds and religious affiliations remained unknown to either side. This unorthodox procedure, designed to protect jurors from outside influence and the fear of retaliation, has occasionally been employed in New York federal courts since the trial of drug kingpin Leroy "Nicky" Barnes. Despite apparent benefits, critics assail anonymous juries on the grounds that they are an infringement of the sixth amendment guarantee of an impartial jury and because they present a serious and unnecessary erosion of the presumption of innocence.
Since many attorneys believe trials are frequently won or lost during jury selection, any procedure diminishing the role of counsel in the procedure necessitates close scrutiny and criticism. Opponents of anonymous juries argue that the procedure restricts meaningful voir dire, (questioning of the jury panel), and thereby undermines the defendant's sixth amendment right to an impartial jury. Critics also claim that jurors interpret their anonymity as proof of the defendant's criminal proclivity, thereby subverting the presumption of innocence.
However, consistent with due process and the sixth amendment, the trial judge may refuse to ask prospective jurors any questions not reasonably calculated to expose biases or prejudices relevant to the case. Although addresses and group affiliations may indicate significant potential for bias, attorneys do not have an unfettered right to this information in every circumstance. Denying access to these facts may indeed constrain an attorney's ability to assemble an ideal jury, but it violates no constitutional right.

One function of the fourth paragraph of the passage is to

Directions: This question is based on the following reading passage. Choose the best answer to the question on the basis of what is stated or implied in the passage.

Juror anonymity was unknown to American common law and jurisprudence in the country’s first two centuries. Anonymity was first employed in federal prosecutions of organized crime in New York in the 1980's. Although anonymous juries are unusual since they are typically only empanelled in organized-crime cases, its use has spread more recently to widely publicized cases, such as the federal prosecution of police officers accused of beating Rodney King and the trial of those accused of the 1993 World Trade Center bombing.
In these cases, attorneys selected a jury from a panel of prospective jurors whose names, addresses, ethnic backgrounds and religious affiliations remained unknown to either side. This unorthodox procedure, designed to protect jurors from outside influence and the fear of retaliation, has occasionally been employed in New York federal courts since the trial of drug kingpin Leroy "Nicky" Barnes. Despite apparent benefits, critics assail anonymous juries on the grounds that they are an infringement of the sixth amendment guarantee of an impartial jury and because they present a serious and unnecessary erosion of the presumption of innocence.
Since many attorneys believe trials are frequently won or lost during jury selection, any procedure diminishing the role of counsel in the procedure necessitates close scrutiny and criticism. Opponents of anonymous juries argue that the procedure restricts meaningful voir dire, (questioning of the jury panel), and thereby undermines the defendant's sixth amendment right to an impartial jury. Critics also claim that jurors interpret their anonymity as proof of the defendant's criminal proclivity, thereby subverting the presumption of innocence.
However, consistent with due process and the sixth amendment, the trial judge may refuse to ask prospective jurors any questions not reasonably calculated to expose biases or prejudices relevant to the case. Although addresses and group affiliations may indicate significant potential for bias, attorneys do not have an unfettered right to this information in every circumstance. Denying access to these facts may indeed constrain an attorney's ability to assemble an ideal jury, but it violates no constitutional right.

According to the passage, which of the following is mentioned as a factor in determining whether an individual with positively biased self-perception would actually be likely to perform an act of violence?

Directions: This question is based on the following reading passage. Choose the best answer to the question on the basis of what is stated or implied in the passage.

Considerable debate exists in the self-perception literature over the impact of positively biased self-perceptions on social and psychological functioning. Positively based self-perceptions are those in which an individual has a more positive opinion of himself than objective indicators warrant. One view suggests that positive perceptual biases are characteristic of normal human thought across a variety of domains and correlate positively with good mental and psychological health. Certain researchers and clinicians have even proposed that by boosting self-concepts, symptoms of depression and levels of aggression may be reduced.
Investigators on the other side of the debate maintain that when most positive self-perceptions are compared to an objective criterion, they appear neither positively biased nor adaptive. In fact, Baumeister, Smart, and Boden suggest that positively biased self-concepts may have a ‘dark side’. They proposed that it is persons with very positive self-views who are prone to be aggressive. As a result, building up individuals' self-perceptions may serve only to increase levels of aggression rather than curb them.
According to Baumeister et al., not all individuals with positive self-perceptions are going to be interpersonally aggressive. Rather, individuals who are extremely positive in their perceptions of themselves and their functioning are proposed to be the most likely to become angry and potentially violent. The mechanism that triggers aggressive behavior by these individuals has been suggested to be negative social feedback that challenges their positive self-views. Such threats to positive self-esteem give rise to anger and hostility.
If negative social information is encountered that challenges established positive self-perceptions, Baumeister et al. propose that individuals must choose to either accept the feedback and lower their self-perceptions or reject the feedback to maintain their positive self-views. The chosen reaction then influences their subsequent affective states and behavioral expressions. By accepting the external appraisals and adjusting self-perceptions downward, dysphoric feelings and social withdrawal may result. Conversely, the rejection of the validity of the unfavorable feedback results in feelings of anger and resentment toward the source of the threat. Dodge and colleagues demonstrated that children who interpret social cues as threatening direct their anger and aggression at the peers who gave the negative evaluations. Anger stemming from the receipt of social criticism is a way to deny the legitimacy of the negative information. By directing hostile reactions toward the source of the negative feedback, the influx of disconfirming information may end. Unless individuals react against the self-esteem threat, they may be compelled to revise their self-concepts negatively, in line with the information provided. By discounting the negative social feedback, individuals can protect themselves from dysphoric feelings and maintain their positively biased self-perceptions, but they may be setting themselves up to become interpersonally aggressive.
Although positively biased self-perceptions may place individuals at risk for negative social feedback and subsequent increases in aggressive behavior, not all positive self-concepts are suggested to be harmful. The relationship between positive self-perceptions and aggression may depend on the degree of perceptual distortion (i.e., moderate vs. extreme distortion). Baumeister (1989) and Baumeister et al. (1996) proposed that an optimal range of moderate bias might exist within which mental health is encouraged. Maladjustment in psychological and social functioning is suggested to occur when the degree of bias of self-perceptions shifts from moderate to extreme levels. Extremely negative and positive perceptual bias would be related to different but equally harmful difficulties.

The primary purpose of the passage is to

Directions: This question is based on the following reading passage. Choose the best answer to the question on the basis of what is stated or implied in the passage.

Coca-Cola, which sold 10 billion cases of soft drinks in 1992, now finds itself asking, where will sales of the next 10 billion cases come from? The answer lies overseas, where income levels and appetites for Western products are at an all time high.
Often, the company that gets into a foreign market earliest dominates that country's market. Coke patriarch Robert Woodruff realized this and unleashed a brilliant ploy to make Coke the early bird in many of the major foreign markets. At the height of World War II, Woodruff proclaimed, “Wherever American boys were fighting, they'd be able to get a Coke.” By the time Pepsi tried to make its first international pitch in the 1950s, Coke had established its brand name along with a powerful distribution network.
During the last 40 years, many new markets have emerged. In order to tap into these opportunities, both coke and Pepsi have attempted to find ways to cut through the red tape that thwarts their efforts to conduct business in these new regions.
One key maneuver in the soda wars occurred in 1972, when Pepsi signed an agreement with the Soviet Union that made it the first Western product to be sold to consumers in Russia. This landmark agreement gave Pepsi the upper hand. At present, Pepsi has 23 plants in the former Soviet Union and is the leader in the soft-drink industry in Russia. It outsells Coca-Cola by a ratio of 6 to 1 and is seen there as a local brand, similar to Coke’s homegrown reputation in Japan. However, Pepsi has also encountered some obstacles. An expected increase in brand loyalty for Pepsi subsequent to its advertising blitz in Russia has not materialized, even though Pepsi produced commercials tailored to the Russian market and sponsored televised concerts.
Some analysts believe that Pepsi’s domination of the Russian market has more to do with pricing. While Pepsi sells for 250 Rubles (about 25 cents) a bottle, Coca-Cola sells for 450 Rubles. Likewise, Pepsi sells their 2 liter economy bottle for 1,300 Rubles, while Coca-Cola’s 1.5 liters is marketed at 1,800 rubles. On the other hand, Coca-Cola only made its first inroads into Russia 2 years ago. What's more, although Coca-Cola's bottle and label give it a high-class image, Russians do not perceive Coca-Cola as a premium brand in the Russian market. Consequently, it has so far been unable to capture a market share.

The primary purpose of this passage is to

Directions: This question is based on the following reading passage. Choose the best answer to the question on the basis of what is stated or implied in the passage.

Considerable debate exists in the self-perception literature over the impact of positively biased self-perceptions on social and psychological functioning. Positively based self-perceptions are those in which an individual has a more positive opinion of himself than objective indicators warrant. One view suggests that positive perceptual biases are characteristic of normal human thought across a variety of domains and correlate positively with good mental and psychological health. Certain researchers and clinicians have even proposed that by boosting self-concepts, symptoms of depression and levels of aggression may be reduced.
Investigators on the other side of the debate maintain that when most positive self-perceptions are compared to an objective criterion, they appear neither positively biased nor adaptive. In fact, Baumeister, Smart, and Boden suggest that positively biased self-concepts may have a ‘dark side’. They proposed that it is persons with very positive self-views who are prone to be aggressive. As a result, building up individuals' self-perceptions may serve only to increase levels of aggression rather than curb them.
According to Baumeister et al., not all individuals with positive self-perceptions are going to be interpersonally aggressive. Rather, individuals who are extremely positive in their perceptions of themselves and their functioning are proposed to be the most likely to become angry and potentially violent. The mechanism that triggers aggressive behavior by these individuals has been suggested to be negative social feedback that challenges their positive self-views. Such threats to positive self-esteem give rise to anger and hostility.
If negative social information is encountered that challenges established positive self-perceptions, Baumeister et al. propose that individuals must choose to either accept the feedback and lower their self-perceptions or reject the feedback to maintain their positive self-views. The chosen reaction then influences their subsequent affective states and behavioral expressions. By accepting the external appraisals and adjusting self-perceptions downward, dysphoric feelings and social withdrawal may result. Conversely, the rejection of the validity of the unfavorable feedback results in feelings of anger and resentment toward the source of the threat. Dodge and colleagues demonstrated that children who interpret social cues as threatening direct their anger and aggression at the peers who gave the negative evaluations. Anger stemming from the receipt of social criticism is a way to deny the legitimacy of the negative information. By directing hostile reactions toward the source of the negative feedback, the influx of disconfirming information may end. Unless individuals react against the self-esteem threat, they may be compelled to revise their self-concepts negatively, in line with the information provided. By discounting the negative social feedback, individuals can protect themselves from dysphoric feelings and maintain their positively biased self-perceptions, but they may be setting themselves up to become interpersonally aggressive.
Although positively biased self-perceptions may place individuals at risk for negative social feedback and subsequent increases in aggressive behavior, not all positive self-concepts are suggested to be harmful. The relationship between positive self-perceptions and aggression may depend on the degree of perceptual distortion (i.e., moderate vs. extreme distortion). Baumeister (1989) and Baumeister et al. (1996) proposed that an optimal range of moderate bias might exist within which mental health is encouraged. Maladjustment in psychological and social functioning is suggested to occur when the degree of bias of self-perceptions shifts from moderate to extreme levels. Extremely negative and positive perceptual bias would be related to different but equally harmful difficulties.

The passage suggests which of the following about the Russian soft drink market?

Directions: This question is based on the following reading passage. Choose the best answer to the question on the basis of what is stated or implied in the passage.

Coca-Cola, which sold 10 billion cases of soft drinks in 1992, now finds itself asking, where will sales of the next 10 billion cases come from? The answer lies overseas, where income levels and appetites for Western products are at an all time high.
Often, the company that gets into a foreign market earliest dominates that country's market. Coke patriarch Robert Woodruff realized this and unleashed a brilliant ploy to make Coke the early bird in many of the major foreign markets. At the height of World War II, Woodruff proclaimed, “Wherever American boys were fighting, they'd be able to get a Coke.” By the time Pepsi tried to make its first international pitch in the 1950s, Coke had established its brand name along with a powerful distribution network.
During the last 40 years, many new markets have emerged. In order to tap into these opportunities, both coke and Pepsi have attempted to find ways to cut through the red tape that thwarts their efforts to conduct business in these new regions.
One key maneuver in the soda wars occurred in 1972, when Pepsi signed an agreement with the Soviet Union that made it the first Western product to be sold to consumers in Russia. This landmark agreement gave Pepsi the upper hand. At present, Pepsi has 23 plants in the former Soviet Union and is the leader in the soft-drink industry in Russia. It outsells Coca-Cola by a ratio of 6 to 1 and is seen there as a local brand, similar to Coke’s homegrown reputation in Japan. However, Pepsi has also encountered some obstacles. An expected increase in brand loyalty for Pepsi subsequent to its advertising blitz in Russia has not materialized, even though Pepsi produced commercials tailored to the Russian market and sponsored televised concerts.
Some analysts believe that Pepsi’s domination of the Russian market has more to do with pricing. While Pepsi sells for 250 Rubles (about 25 cents) a bottle, Coca-Cola sells for 450 Rubles. Likewise, Pepsi sells their 2 liter economy bottle for 1,300 Rubles, while Coca-Cola’s 1.5 liters is marketed at 1,800 rubles. On the other hand, Coca-Cola only made its first inroads into Russia 2 years ago. What's more, although Coca-Cola's bottle and label give it a high-class image, Russians do not perceive Coca-Cola as a premium brand in the Russian market. Consequently, it has so far been unable to capture a market share.