Corporate Organizations and Industry

The Union Commerce Ministry constituted a committee to formulate a global branding strategy for Indian Tea. Tea is one of India's most important agricultural exports, and the committee aimed to promote Indian tea internationally as a premium product, similar to how champagne or scotch is marketed. This was part of efforts to add value to Indian exports and improve brand recognition.

Dentsu India won the contract for the civic awareness campaign before the 2010 Commonwealth Games in Delhi. The campaign aimed to inculcate civic sense and respect for heritage among Delhi residents to present a positive image during the Games. Dentsu is a major international advertising agency with significant presence in India.

Tanishq (a Tata Group brand) launched the 'Mr Perfect' jewelry craftsmen training program in 2010 to enhance the skills of its artisans and maintain quality standards in jewelry crafting. The other options are also jewelry companies - Vaibhav Gems, Gitanjali Gems, Shrenuj & Company, and Rajesh Exports - but Tanishq was the specific company that launched this named training initiative.

Philips launched 'Light Lounge' experience zones in India in 2010 to allow customers to physically experience their home decorative lighting products. The interactive 'see, touch and feel' format helped customers understand lighting effects before purchasing. Onida, Surya Roshni, Bajaj Electric, and Videocon are other electronics/electrical companies but not the ones associated with this specific Philips initiative.

Cafe Coffee Day (CCD) acquired the Czech Republic-based coffee chain Emporio in 2010 as part of its international expansion strategy. CCD was India's largest coffee chain at the time. Tata Beverages, Leopold Cafe, Barista Lavazza, and Indian Coffee House are other coffee-related entities but CCD was the specific Indian company that made this international acquisition.

Bharti Airtel entered into a tie-up with Pearson Education in 2010 for content and curriculum development for post-graduate management programs. This collaboration was part of Bharti's educational initiatives. Tata, AV Birla, Mahindra & Mahindra, and Future Group are major Indian conglomerates but Bharti Airtel was the specific company that announced this Pearson Education partnership in 2010.

Shiv Nadar, founder of HCL (Hindustan Computers Limited), launched the VidyaGyan Schools initiative in 2010. These schools were established to provide quality education to underprivileged children in rural Uttar Pradesh. The initiative is part of the Shiv Nadar Foundation's philanthropic efforts. While Infosys (Murthy Foundation), Wipro (Azim Premji Foundation), and NIIT have educational initiatives, VidyaGyan Schools is specifically associated with the HCL founder.

Larsen & Toubro (L&T) announced in 2010 the formation of a joint venture with NPCIL to produce special steel and ultra-heavy forgings for nuclear reactors. This JV was established to support India's nuclear power program by manufacturing critical components domestically. Other companies like Bharat Forge, Punj Lloyd, and Tata Advanced Systems were not involved in this specific partnership.

BSNL (Bharat Sanchar Nigam Limited) launched India's first mobile broadband fourth-generation (4G) internet access network using Mobile WiMAX technology. This marked a significant milestone in India's telecommunications infrastructure development, bringing high-speed mobile internet to the country.

FICCI (Federation of Indian Chambers of Commerce and Industry) partnered with DIPP and state governments to establish 'Invest India' in 2009-10. This joint venture aimed to attract and facilitate foreign direct investment into India. CII and ASSOCHAM were not the primary industry association behind this initiative.

Google India announced the winners of the third 'Google India Women in Engineering Award' on March 2, 2010 in Hyderabad recently. The winners are: Ankita Arvind Kejriwal, Kriti Sharma, Neha Kalekar, Ishani Parekh, Hunny Mehrotra, Chhaya Methani, Kirti Garg and Shruti Mahambre.

Larsen & Toubro (L&T) announced that it had been awarded a contract by the Ministry of Defence for the design and construction of 36 high-speed interceptor boats for the Indian Coast Guard on March 22, 2010. The contract is valued at Rs. 977 crore.

The food and beverages segment had the highest 14 per cent share of the total advertising volume during 2009, according to an analysis by AdEx released on March 22, 2010. This segment was followed by the personal care and personal hygiene product segment and the services segment with 11 per cent and 6 per cent share respectively.

The Bombay Stock Exchange (BSE) has included drug maker Cipla in its benchmark 30 share index Sensex by replacing Sun Pharmaceuticals. The change will come into effect from May 3, 2010.

The Mumbai-based Ajit Gulabchand promoted Hindustan Construction Company (HCC) acquire a 66 percent stake in Karl Steiner AG (KSAG), a services contractor in the Swiss real estate market, for Swiss Franc 35 million (Rs. 150 crore). KSAG is a 95-year-old private company that specialises in turnkey development of new buildings and refurbishments, and offers services in all facets of real estate construction.