Multiple choice

The Union Commerce Ministry had constituted a committee comprising Aditya Khaitan, Sangeeta Talwar, Sanjiv Chatterjee and Bharat Arya to formulate a global branding strategy to market which of the following Indian products worldwide?

  1. Tea

  2. Coffee

  3. Saffron

  4. Pepper

  5. Camphor

Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The Union Commerce Ministry constituted a committee to formulate a global branding strategy for Indian Tea. Tea is one of India's most important agricultural exports, and the committee aimed to promote Indian tea internationally as a premium product, similar to how champagne or scotch is marketed. This was part of efforts to add value to Indian exports and improve brand recognition.