The Union Commerce Ministry had constituted a committee comprising Aditya Khaitan, Sangeeta Talwar, Sanjiv Chatterjee and Bharat Arya to formulate a global branding strategy to market which of the following Indian products worldwide?
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Tea
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Coffee
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Saffron
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Pepper
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Camphor
A
Correct answer
Explanation
The Union Commerce Ministry constituted a committee to formulate a global branding strategy for Indian Tea. Tea is one of India's most important agricultural exports, and the committee aimed to promote Indian tea internationally as a premium product, similar to how champagne or scotch is marketed. This was part of efforts to add value to Indian exports and improve brand recognition.