Multiple choice

Which of the following had the largest advertising expenditure in 2009 according to an analysis by AdEx released in 2010?

  1. Bharti Airtel

  2. PepsiCo

  3. Hindustan Unilever

  4. Reckitt Benckiser

  5. Coca-Cola
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

The food and beverages segment had the highest 14 per cent share of the total advertising volume during 2009, according to an analysis by AdEx released on March 22, 2010. This segment was followed by the personal care and personal hygiene product segment and the services segment with 11 per cent and 6 per cent share respectively.

Hindustan Unilever, Reckitt Benckiser and Coca-Cola were the top three advertisers in that order, says the study. The study also points out that Ponds White Beauty, BSNL 3G and Tata DoCoMo were the top 3 new brands advertised during 2009

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