Multiple choice

In 2010, which of the following launched its 'Light Lounge' experience zones which give customers a 'see, touch and feel' experience of a diverse range of home decorative lighting?

  1. Onida

  2. Surya Roshni

  3. Bajaj Electric

  4. Philips

  5. Videocon

Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Philips launched 'Light Lounge' experience zones in India in 2010 to allow customers to physically experience their home decorative lighting products. The interactive 'see, touch and feel' format helped customers understand lighting effects before purchasing. Onida, Surya Roshni, Bajaj Electric, and Videocon are other electronics/electrical companies but not the ones associated with this specific Philips initiative.