General Awareness
Brand and Company Trivia
2,998 Questions
Brand and Company Trivia covers the history, founders, mascots, and acquisitions of major global corporations. These questions often feature in banking, SSC, and corporate quiz competitions. Practice these questions to improve your recall of business and marketing facts.
Brand mascots and tagsCompany founders historyFast food franchisesE-commerce platformsBeverage brand origins
Brand and Company Trivia Questions
-
Microsoft
-
Gillette
-
Reebok
-
Arrow
A
Correct answer
Explanation
Yuvraj Singh was indeed a brand ambassador for Microsoft during his career, promoting their products and campaigns. He has also been associated with other brands like Gillette and Reebok at different times.
-
Shakosha Watch Company
-
Tissot Watch Company
-
Eterna Watch Company
-
Rado Watch Company
A
Correct answer
Explanation
Citizen Watch Company was originally founded as Shokosha Watch Research Institute in 1918 in Tokyo, Japan. The name was later changed to Citizen when the company adopted its current identity. 'Shakosha' appears to be a misspelling of Shokosha, but it's clearly the intended answer.
-
Best price
-
Best buy
-
Wall mart
-
K mart
A
Correct answer
Explanation
Walmart entered India with the 'Best Price' brand, opening their first store in Amritsar. This was their wholesale cash-and-carry format.
-
Westland
-
EastWest Books
-
Westland Books
-
All the above
A
Correct answer
Explanation
Westland was indeed a wholly owned subsidiary of Landmark Group (the retail conglomerate). EastWest Books and Westland Books were different entities, and 'All the above' would only be correct if multiple options were subsidiaries.
B
Correct answer
Explanation
Ajax's famous tagline 'Stronger than dirt' has been used for decades. Ajax is a cleaning product brand known for its abrasive cleaners that 'cut through grease and grime' like dirt.
-
Apple
-
Snapple
-
Subway
-
Timex
B
Correct answer
Explanation
Snapple's tagline 'Made from the best stuff on Earth' has been used since the 1990s to emphasize their use of natural ingredients. The campaign was very successful in establishing Snapple as a premium beverage brand.
-
Burger King
-
KFC
-
Fancy Feast
-
Alpo Dog Food
C
Correct answer
Explanation
Fancy Feast (a premium cat food brand from Purina) uses the tagline 'Good taste is easy to recognize.' This positioning emphasizes the gourmet quality appeal of their product line.
-
indiamart.com
-
Indiainfoline.com
-
paypal.com
-
ebay.com
B
Correct answer
Explanation
IndiaInfoline.com (now IIFL Securities) used the memorable advertising slogan 'It's all about money Honey' to brand itself as a comprehensive financial information and services platform. The clever wordplay on the phrase 'money honey' made it a recognizable jingle in Indian financial marketing.
-
Coco-Cola
-
Gold Spot
-
Fanta
-
Mirinda
C
Correct answer
Explanation
Fanta ran promotional commercials featuring scenes from the 1998 romantic comedy 'You've Got Mail' starring Tom Hanks and Meg Ryan. This cross-promotion leveraged the film's popularity to market the soft drink, showcasing common advertising practices of that era.
-
Southern Comfort
-
Royal Challenge
-
Johney Walker
-
Signature
A
Correct answer
Explanation
Southern Comfort was created by M.W. Heron in New Orleans in 1874. It became famous as a key ingredient in cocktails like the Scarlett O'Hara (Southern Comfort + cranberry juice). Johnnie Walker is Scotch whisky, Royal Challenge is an Indian whisky brand, and Signature is also an Indian whisky - none were created by Heron. Note: 'Aloholic srink' contains typos for 'Alcoholic drink'.
-
Café Coffe Day
-
Harrods
-
Indian Coffe House
-
None of These
B
Correct answer
Explanation
The Coffee Board of India tied up with Harrods, the famous luxury department store in London, to showcase Indian coffee varieties. Harrods has a reputation for featuring premium international products. Café Coffee Day is an Indian coffee chain, Indian Coffee House is a restaurant chain, and neither are London department stores. Note: 'Coffe' appears twice instead of 'Coffee' - OCR errors.
-
Hershy
-
Cadburry
-
Nestle
-
Ferro Roche
A
Correct answer
Explanation
During the 1990-91 Gulf War, Hershey's ran an advertisement campaign highlighting that their chocolate would melt in your mouth, not in the desert sand - a patriotic play on their famous slogan. The campaign capitalized on the context of US troops in the Middle East.
-
Wills
-
Malboro
-
Charminar
-
Wolk Shee
B
Correct answer
Explanation
Marlboro cigarettes have been criticized for decades for glamorizing smoking through their Marlboro Man advertising campaign, which associated smoking with rugged masculinity and independence. The campaign ran from the 1950s through the 1990s and is considered one of the most influential tobacco advertisements.
-
Ericcsson cellphones
-
Nokia
-
Nestle
-
Flake
A
Correct answer
Explanation
'One Black Coffee Please' was an award-winning advertising campaign for Ericsson cellphones, using a clever scenario to demonstrate product features or brand messaging. The campaign won recognition for its creativity and effectiveness in communicating the brand's message.
-
Pepsodent
-
Tide
-
Odonil
-
Fena
B
Correct answer
Explanation
Procter & Gamble introduced Tide detergent in 1946 after an extensive research and development process. Tide was the first heavy-duty synthetic laundry detergent and revolutionized the market with its superior cleaning technology.