Brand and Company Trivia

During the 1990-91 Gulf War, Hershey's ran an advertisement campaign highlighting that their chocolate would melt in your mouth, not in the desert sand - a patriotic play on their famous slogan. The campaign capitalized on the context of US troops in the Middle East.

Marlboro cigarettes have been criticized for decades for glamorizing smoking through their Marlboro Man advertising campaign, which associated smoking with rugged masculinity and independence. The campaign ran from the 1950s through the 1990s and is considered one of the most influential tobacco advertisements.

'One Black Coffee Please' was an award-winning advertising campaign for Ericsson cellphones, using a clever scenario to demonstrate product features or brand messaging. The campaign won recognition for its creativity and effectiveness in communicating the brand's message.

Procter & Gamble introduced Tide detergent in 1946 after an extensive research and development process. Tide was the first heavy-duty synthetic laundry detergent and revolutionized the market with its superior cleaning technology.

Goodlass Nerolac (now Asian Paints Nerolac) featured 'Goody the Tiger' as their celebrity mascot for paint advertisements. The friendly tiger was used to build brand recall in the competitive paints market.

Kissan (a brand known for jams, ketchup, and sauces) launched a CD-ROM titled 'Creative Cooking for the City Couple' targeting urban consumers with cooking solutions. This was part of innovative digital marketing in the 1990s.

The H.D. Lee Company (founded by Henry David Lee in 1889 in Salina, Kansas, USA) created Lee jeans and workwear. Lee jeans became famous for quality denim and riveted jeans, competing successfully with Levi's in the global market.

Budweiser was established in the USA by German immigrant Adolphus Busch in the 1870s. Busch brewed a Bohemian-style lager modeled after Czech beers and built Anheuser-Busch into America's largest brewing company, with Budweiser becoming the 'King of Beers'.

Lever Brothers (later Unilever) was the first company to introduce wrapped soap bars, revolutionizing packaging in the soap industry. This innovation helped establish brand identity and hygiene standards for consumer products.

Pall Mall cigarettes introduced the king-size format in 1907, offering longer cigarettes than the standard size. This innovation became a significant differentiator in the competitive tobacco market.

Arnie and Louis were the mascot characters for Mortein's mosquito repellent campaigns in Australia over several decades. These animated mosquitoes helped create brand awareness in the pest control market.

The 'Eet and Ern' program was associated with Kellogg's breakfast cereal marketing. This was likely a promotional campaign for their breakfast products in competitive markets.

Novartis is derived from the Latin words 'novae artes' meaning 'new arts' or 'new skills'. The company was formed in 1996 through the merger of Ciba-Geigy and Sandoz. Cipla is an Indian company, Glaxo is short for GlaxoSmithKline, and SmithKline is part of GlaxoSmithKline.