Multiple choice general knowledge

What brand of apparel would you find at Barista?

  1. Crocodile

  2. Lacoste

  3. Nike

  4. Reebok

Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Barista, the Indian coffee chain, had a partnership with Lacoste where they sold and displayed Lacoste apparel in their outlets. This was part of a retail strategy where lifestyle brands were colocated in premium coffee shops to create a more complete lifestyle experience for customers. The French luxury brand Lacoste, known for its crocodile logo, was featured in Barista stores.