Multiple choice general knowledge

During the first Gulf War what brand of chocolate was advertised as 'Melts in your mouth Not in the Sand'?

  1. Hershy

  2. Cadburry

  3. Nestle

  4. Ferro Roche

Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

During the 1990-91 Gulf War, Hershey's ran an advertisement campaign highlighting that their chocolate would melt in your mouth, not in the desert sand - a patriotic play on their famous slogan. The campaign capitalized on the context of US troops in the Middle East.