Multiple choice general knowledge

PEST Framework is used for:

  1. Customer analysis.

  2. Environmental analysis

  3. Competitor analysis.

  4. Product adoption analysis.
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

PEST (or PESTLE) Analysis is a strategic tool for analyzing the external macro-environment: Political, Economic, Social, Technological (plus Legal and Environmental in PESTLE). It is not used for customer, competitor, or product-specific analysis.

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