Multiple choice general knowledge

PEST is used for:

  1. Customer analysis

  2. Environmental analysis.

  3. Competitor analysis

  4. Product adoption analysis
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

PEST (sometimes PESTLE) Analysis is a strategic framework used to analyze the external macro-environmental factors affecting an organization: Political, Economic, Social, and Technological factors (with Legal and Environmental sometimes added). It helps businesses identify opportunities and threats in their external environment, not internal factors like customers (A) or competitors (C).

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