Multiple choice

PESTLE analysis is a useful tool for understanding the 'big picture' of the ________ in which an entrepreneur is planning to operate.

  1. environment

  2. strategy

  3. position

  4. marketing proposition
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

PESTLE analysis is in fact, an audit of environmental influences on the business idea with the purpose of using this information to preascertain the factors affecting the likely project and thereby guiding strategic decision-making in accordance. 

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