Multiple choice general knowledge

PEST is used for

  1. Competitor analysis.

  2. Customer analysis.

  3. Environmental analysis.

  4. Product adoption analysis.

Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

PEST analysis examines Political, Economic, Social, and Technological factors in the external environment. It's a strategic planning tool for understanding macro-environmental trends affecting organizations. It's not designed for competitor analysis, customer analysis, or product adoption specifically.