Multiple choice

In the marketing mix, what is meant by the term ‘place’?

  1. process of getting products to places where customers buy

  2. over time consumers will change taste preferences

  3. The building in of quality into a product

  4. Launching a new product that extends the product range
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A Correct answer
Explanation

In the marketing mix (the 4 Ps), 'place' refers to the distribution channels and logistics used to make a product available to the consumer.

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