Multiple choice

Market research is

  1. researching local markets for range and quality of goods

  2. gathering and analysing info. concerning a specific market

  3. analysing and interpreting the results of a marketing study

  4. systematically collecting info. about a specific market
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Market research is the systematic process of gathering, recording, and analyzing data about customers, competitors, and the market to inform business decisions.

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