Multiple choice

Market research is important because

  1. It tells designers/manufacturers what consumers want or need

  2. It identifies the people who might buy a product

  3. It finds out what people don't like about existing products

  4. all of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Market research is vital because it serves multiple purposes: it identifies target consumers, reveals what they want or need, and highlights flaws or dislikes regarding existing products.

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