Multiple choice

In __________, the revenues of an unbranded competing product are deducted from the revenues of a comparable branded product to establish the excess or premium value of the brand.

  1. Earning valuation method

  2. Price premium method

  3. Historic cost method

  4. Interbrand approach

  5. NPV of future earning method

Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

In price premium method, the  revenues of an unbranded competing product are deducted from the revenues of a comparable branded product to establish the excess or premium value of the brand.