Multiple choice

The value of premiums that could be derived by persuading the customer to buy additional products is known as:-

  1. Historic value

  2. Present value

  3. Potential value

  4. Ancient value
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

The value of premiums that could be derived by persuading the customer to buy additional products is known as Potential value. Potential value is defined as the profit or value delivered by a customer if he behaves ideally, i.e., the customer purchases all products or services he currently buys in the market at full price at the focal company.

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