Multiple choice

 _____________ depends on product’s perceived performance in delivering value relative to a buyer’s expectations.

  1. customer loyalty

  2. customer satisfaction

  3. customer retention

  4. customer expectation
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Customer satisfaction is defined as the extent to which a product's perceived performance matches a buyer's expectations. If performance falls short of expectations, the customer is dissatisfied.

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