Multiple choice

Which of the following factors comprises a firm's capability to serve the segment?

  1. Price senstivity

  2. Social trends

  3. Competitive differentiation

  4. Exploitable market assets
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Exploitable market assets is the right answer. It defines the capability of the firm in which it is able to exploit the current technology, manufacturing and marketing strengths of the market.

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