Multiple choice

Apple has an edge over its competitors. Which of the following capabilities of this firm helps it to make its own segment?

  1. Cost advantage

  2. Bargaining power of buyers

  3. Managerial capabilities

  4. Technological edge

Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

It is the technological edge that differentiates Apple from its competitors and helps it create a segment for technology savvy customers.