Multiple choice

In which of the following phases of PLC is the product modified to create differentiation?

  1. Introduction phase<o:p></o:p>

  2. Growth phase<o:p></o:p>

  3. Maturity phase<o:p></o:p>

  4. Decline phase<o:p></o:p>
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Since customers become aware of the product, there is increased sale which attracts more competition. Therefore, differentiation of product is required to maintain and expand the market. Hence, it is the right answer.

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