Multiple choice general knowledge

The stages of the product life cycle are

  1. Introduction, Growth, Maturity, Decline

  2. Maturity, Saturation, Growth, Decline

  3. Introduction, Growth, Maturity, Saturation, Decline.

  4. Maturity, Saturation, Introduction and Decline

Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The traditional Product Life Cycle (PLC) has four stages: Introduction (launch phase), Growth (rapid sales increase), Maturity (sales peak, market saturation), and Decline (falling sales). Option C incorrectly adds 'Saturation' as a separate stage, but saturation is part of Maturity, not a distinct stage.