Multiple choice general knowledge

The stages of the product life cycle are:

  1. Introduction, Growth, Maturity, Saturation, Decline

  2. Maturity, Saturation, Introduction and Decline

  3. Introduction, Growth, Maturity, Decline

  4. Maturity, Saturation, Growth, Decline

Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

The standard Product Life Cycle (PLC) model consists of four distinct stages: Introduction (product launch, slow sales), Growth (rapid market acceptance), Maturity (sales peak, market saturation), and Decline (falling sales). Some models include a fifth 'Saturation' stage between Maturity and Decline, but the classic 4-stage model (Introduction, Growth, Maturity, Decline) is the most widely taught in marketing courses.

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