Multiple choice

In which of the following phases of PLC does a firm selects a particular segment?

  1. Maturity phase

  2. Decline phase<o:p></o:p>

  3. Introduction phase<o:p></o:p>

  4. Growth phase<o:p></o:p>
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

By the time a firm reaches growth phase  it has to select a segment, as only focused competitors emerge successfully. Hence, it is the right answer.

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