Multiple choice

Which of the following is the criteria of internally driven businesses?

  1. Segmentation on the basis of product

  2. Market research driven strategies and operations

  3. To understand competitors' strategies

  4. To be sensitive to latent demands of the customers

Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Internally driven businesses segment their market on the basis of product, that is they do not segment market on the basis of customers.