Multiple choice

Positioning in the target market can be strengthened by

  1. making it smaller<o:p></o:p>

  2. increasing the homogeneity<o:p></o:p>

  3. both 1 and 2<o:p></o:p>

  4. none of these<o:p></o:p>
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Both 1 and 2 are the right answers. Positioning in the target market is strengthened by making it smaller as well as homogeneous.

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