Multiple choice

Needs for goods and services are more homogenous in:

  1. Industrial market

  2. Consumer market

  3. Domestic market

  4. None of these

Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Industrial buyers are more homogeneous than consumers because business purchases are driven by technical specifications, economic criteria, and rational requirements. Consumer purchases vary widely due to personal preferences, emotions, and individual needs.