Tag: promotion and promotional techniques

Quizzes (0) Questions (69)

Questions Related to promotion and promotional techniques

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Which of the following would be characteristic of an effective marketing brochure?

  1. Right justified text on all the inside panels

  2. Use of lists

  3. Use of six different fonts

  4. Long paragraphs of descriptive text
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Effective marketing brochures use lists (bullet points) to break up information, making it easier for the reader to scan and digest key points quickly.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

A correct statement about advertising is ________.

  1. it is a paid communication to the masses

  2. it is meant to impart information, develop attitudes and create needs.

  3. it induces action beneficial to the advertiser

  4. all the stated options are correct
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Advertising is a paid form of mass communication designed to inform, persuade, and influence consumer attitudes and behaviors in a way that benefits the advertiser.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

For a letter to be a good news letter is should have

  1. Evident approach

  2. Direct approach

  3. Long sentences

  4. Short sentences
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

In business communication, a direct approach is preferred for good news letters to ensure the recipient immediately understands the positive information being conveyed.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

_______ includes only those activities which are used to provide short term incentives to boost the sales of a firm.

  1. Personal selling

  2. Advertising

  3. Sales promotion

  4. Publicity
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Sales promotion consists of short-term incentives, such as coupons, contests, or discounts, designed to stimulate immediate purchase or trial of a product.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Effective Sales writing demands: Attention, Interest, Desire, Action and Satisfaction.

  1. False

  2. True

  3. Partly false

  4. None of above
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

The AIDA model (Attention, Interest, Desire, Action) is a standard framework for sales writing, and satisfaction is often included as the final stage to ensure customer retention.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

____________ specifies expected sale of goods during a period(s).

  1. Cash budget

  2. Material budget

  3. Production budget

  4. Sales budget
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Sales budget specifies expected sale of goods during a period . It is used to determine the quantity of anticipated sales and the expected selling price per unit.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Classifieds, public notices and appointments are the various forms of __________.

  1. advertisement

  2. press Release

  3. internal Communication

  4. All of above
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Advertising is the activity of producing information for promoting the sale of commercial products or services . Advertising includes classifieds , public notices and appointments  .It is bringing a product to the attention of the potential customers and the current customers.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

The following is format of ________
               TIMES OF INDIA
"Shre Shushant Kamalnath Gore has been 
elected President of the Punjab, Haryana, Delhi
Chamber if Commerce and Industry. Shri
Shushant Kamalnath is presently Chairman 
and Managing Director of Z International
Ltd., a multinational company".

  1. Office Order

  2. Office Memorandum

  3. Office Note

  4. Press Release
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The provided text is a formal announcement of an appointment, which is the standard format for a press release intended for media publication.