Tag: promotion and promotional techniques

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Questions Related to promotion and promotional techniques

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Sales policy indicated __________.

  1. the targets to be achieved

  2. the future course of action

  3. the broad ways and means by which the sales objectives may be realised

  4. a definite way of doing a job
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Sales policies provide the guidelines and broad frameworks that dictate how a company intends to achieve its sales objectives.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Choose the correct answer.
a) Sales forecast is the key to internal planning.
b) The sales forecast is a prediction of expected sales by product and price, for a specific period.
Of these.

  1. Both (a) and (b) are true

  2. Both (a) and (b) are false

  3. (a) is true, but (b) is false

  4. (a) is false, but (b) is true
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Sales forecasting is indeed the foundation for internal planning (production, finance, etc.), and it is defined as a prediction of expected sales for a specific period based on product and price.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Selling department is compared to _________.

  1. an orchestra

  2. a drama

  3. a cinema

  4. a dance programme
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The selling department is often compared to an orchestra because it requires the coordination of many different 'players' (salespeople, support staff, managers) to produce a harmonious and successful result.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Which of the following is not a tool of sales promotion?

  1. Sales contests

  2. Free gifts

  3. Point of purchase display

  4. Public Relations
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Sales promotion is one of the elements of promotional mix. Sales promotion uses both media and non media marketing communication to increase consumer demand. It includes several communication activities that attempt to provide added value or incentives to consumers, wholesalers and retailers. Public relation refers to maintaining a relation with consumers through communicating with them on a periodic basis and keeping them engaged. 

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Sales forecast __________.

  1. reduces selling costs

  2. helps in the proper pricing of the product

  3. stabilises production

  4. All the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Sales forecasting provides data that helps in stabilizing production schedules, setting appropriate prices, and managing costs by aligning supply with anticipated demand.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

The historical and the simplest method of making sales forecasts is?

  1. Jury of executive opinion method

  2. Sales composite method

  3. Users expectation method

  4. Statistical method
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The jury of executive opinion method is one of the oldest and simplest forecasting techniques, relying on the collective experience and judgment of senior management.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Sales procedures prescribe _________.

  1. a future course of action

  2. the targets to be achieved

  3. the lower level function of doing

  4. a definite way of doing a job for the attainment of sales objectives
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Sales procedures define the specific, routine ways of performing tasks to ensure that sales objectives are met consistently.

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Road blocking advertisement is ________.

  1. advertising a product by blocking a road.

  2. putting an advertisement on a blocked road.

  3. a technique of gathering potential customers on the road.

  4. advertising a product on all similar TV/Radio channels at the same time.
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Road blocking advertisement is an an advertising strategy or a method in which a commercial is broadcast simultaneously on various radio stations and/or television channels. This leads to blocking the road for the competitors to broadcast their advertisements. 

Multiple choice elements of business sales promotion promotion and promotional techniques promotion meaning, role and techniques of sales promotion pricing

Which one of the following is not matched correctly ?

  1. Sales Portfolio - Internal Sales Promotion

  2. Merchandise Allowance - Dealer Promotion

  3. Count and Recount of Stock - Consumer Promotion

  4. Advertising - Market Promotion
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Sales Portfolio is generally not categorized as an internal sales promotion tool; it is a strategic tool for managing product lines. The other pairings correctly identify common promotional categories.