Tag: role of marketing

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Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

Market segmentation means ______________.

  1. Grouping of buyers

  2. Grouping of sellers

  3. Grouping of middle men

  4. Grouping of producers
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Market segmentation is the process of dividing a broad consumer or business market into sub-groups of consumers (segments) based on some type of shared characteristics.

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

Market where market makers keep record of stock of financial instruments is classified as _____________.

  1. stock market

  2. dealer market

  3. outcry auction system

  4. face to face communication
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

A dealer market is a financial market mechanism wherein multiple dealers post prices at which they are willing to buy or sell a specific security or instrument. Dealers maintain inventory and act as market makers.

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

If market value is greater than book value then investors for future stock are considered as ________________.

  1. experienced

  2. inexperienced

  3. pessimistic

  4. optimistic
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

When the market value of a stock exceeds its book value, it generally reflects investor confidence and the expectation of future growth, indicating an optimistic outlook.

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

The "eyes and ears" of a business is?

  1. Office accommodation

  2. Marketing

  3. Organisation

  4. Finance
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Marketing is often referred to as the eyes and ears of a business because it is the function responsible for gathering information about customer needs, market trends, and competitor activities.

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

Which of the following is not necessary for promotion from with in?

  1. Job posting

  2. Advertisements

  3. Personal Record

  4. Performance Appraisal Form
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Promotion from within refers to filling vacancies by promoting existing employees. Job postings, personal records, and performance appraisals are internal tools for this, whereas advertisements are typically used for external recruitment.

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

Network marketing is a mode of _______by the manufacturer.

  1. indirect marketing

  2. direct marketing

  3. both (A) and (B)

  4. neither (A) nor (B)
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Network marketing (or multi-level marketing) is a form of direct marketing where independent representatives sell products directly to consumers, often bypassing traditional retail channels.

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

In marketing, a distinctive group of consumers is known as ______.

  1. a class

  2. a segment

  3. an emerging market

  4. none of the above.
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

In marketing, a segment refers to a distinct group of consumers who share similar needs, characteristics, or behaviors, allowing companies to target them effectively.

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

Organising of marketing means.

  1. Grouping of skills, talents and facilities to accomplish marketing objectives

  2. Diving the work and then regrouping them into one

  3. A future course of action

  4. Procedures relating to organisational behaviour
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Organizing in a marketing context involves structuring resources, talent, and workflows to ensure that marketing strategies are executed efficiently and objectives are met.

Multiple choice commercial studies concept of market and marketer meaning and importance of marketing meaning and definition of market introduction to marketing marketing environment meaning and definition of marketer role of marketing

It is the process of eliciting support for a company and its activities from its employees. Name it

  1. Internal Marketing

  2. Direct Marketing

  3. Internet Marketing

  4. None of the above
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Internal marketing involves treating employees as internal customers and promoting the company's mission and values to them to ensure they are aligned and supportive of the brand's goals.