Tag: meaning and definition of marketer

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Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

Capital budgeting decisions are

  1. Expected to bring in additional revenue

  2. Those which reduce costs

  3. Both (a) and (b)

  4. None of the above
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Capital budgeting involves long-term investments that are expected to generate future revenue or reduce operational costs, thereby increasing the firm's value.

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

Marketing planning means.

  1. Laying down certain policies to guide the selling operations of a business

  2. Fixing pricing policy

  3. Fixing producing policy

  4. Looking into the future
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Marketing planning involves establishing objectives and defining the policies and strategies necessary to guide selling and marketing operations to achieve those goals.

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

A specific marketing strategy is required because of.

  1. Differing nature of consumption

  2. Differing nature of competition

  3. Uncertain human elements

  4. All the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Marketing strategies must be specific because they must account for varying consumer behaviors, competitive pressures, and the inherent unpredictability of human decision-making.

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

Which of the following is not an operational process of marketing planning?

  1. Developing marketing action

  2. Coordinating marketing action

  3. Evaluating all marketing programmes

  4. Assessing areas of marketing opportunities
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Assessing areas of marketing opportunities is typically part of the strategic analysis or environmental scanning phase, rather than the operational process of executing and coordinating plans.

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

Tactical Marketing planning is adopted for.

  1. New product

  2. Existing product

  3. Perishable products

  4. Durable products
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Tactical marketing planning focuses on short-term actions and adjustments to existing products or services to meet immediate market needs, whereas strategic planning focuses on long-term goals.

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

Which of the following is referred to as "Trigger that gets action?"

  1. Formulating programme

  2. Self appraisal

  3. Defining assumptions

  4. Developing useful goals
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Formulating the program is considered the trigger for action because it translates abstract goals and strategies into concrete steps that the organization must perform.

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

Strategic marketing planning provides.

  1. Short-run direction

  2. Medium-run direction

  3. Long-run direction

  4. Very short-run direction
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Strategic marketing planning is concerned with the long-term direction and scope of an organization, ensuring it remains competitive over time.

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

Exchange concept of marketing deals with ________.

  1. Exchange of products between sellers and buyers covering distribution and price aspects

  2. Mere appendage to production

  3. Achieving marketing success through product attributes

  4. Aggressively promote and push the products
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

An exchange process is simply when an individual or an organisation decides to satisfy a need or want by offering goods or services in exchange of some monetary value. 

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

Which is / are the essential feature(s) of a call money market?

  1. Maturity period of 1 - 14 days

  2. Market determined interest rates

  3. low liquidity

  4. High agency costs

  5. Both (A) and (B) above
Reveal answer Fill a bubble to check yourself
E Correct answer
Explanation

The call money market is most liquid of all short term money market segments and the maturity period for call loans vary from 1 to 14 days. In call money market any amount could be lent or borrowed at an interest rate which is acceptable to both borrower and lender, i.e. they are market-determined interest rates.