Tag: meaning and definition of marketer

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Multiple choice commerce marketing mix marketing environment meaning and definition of marketer role of marketing

Product mix is the.

  1. List of the name of all companies

  2. List of the name of various products

  3. List of the name of various entrepreneurs

  4. List of all products offered for sale by a company
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The product mix (or product assortment) refers to the complete set of all products and items that a particular seller offers for sale. It consists of various product lines and individual product items.

Multiple choice commerce marketing mix marketing environment meaning and definition of marketer role of marketing

The marketing mix is mainly concerned with.

  1. Profit

  2. Volume of sales

  3. Achieving top management objectives

  4. $4$P's
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The marketing mix is a foundational concept in marketing that centers around the 4 Ps: Product, Price, Place, and Promotion. These controllable tactical tools are blended to produce the desired response in the target market.

Multiple choice commerce marketing mix marketing environment meaning and definition of marketer role of marketing

Cost plus pricing policies are used by.

  1. Retail traders

  2. Wholesale traders

  3. Retain traders and in manufacturing industries

  4. None of these
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Cost-plus pricing is a pricing method where a fixed percentage markup is added to the cost of producing or purchasing a product. This policy is widely used by both retail traders (to mark up wholesale costs) and manufacturing industries (to mark up production costs).

Multiple choice commerce marketing mix marketing environment meaning and definition of marketer role of marketing

Choose the correct answer.
a) The term 'agent middlemen' and 'merchant middlemen' are synonymous
b) The operations of a large scale retailer may be classified into four basic activities.

  1. Both (A) and (B) are true

  2. Both (A) and (B) are false

  3. (A) is false, but (B) is true

  4. (A) is true, but (b) is false
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Statement (a) is false because agent middlemen do not take title to goods, whereas merchant middlemen do. Statement (b) is true because large-scale retail operations are typically categorized into four basic activities: buying, selling, operating, and control.

Multiple choice commerce marketing mix marketing environment meaning and definition of marketer role of marketing

A push blend emphasises.

  1. Mass impersonal selling efforts

  2. Exhibition and other non-recurrent selling efforts

  3. Personal selling

  4. None of the above
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

A push promotional strategy focuses on taking the product directly to the customer through distribution channels. This strategy heavily emphasizes personal selling and trade promotions to convince intermediaries to carry and sell the product.

Multiple choice commerce marketing mix marketing environment meaning and definition of marketer role of marketing

Profitability Index is equal to______________.

  1. MPV> Zero, accept

  2. MPV, zero, reject

  3. $\cfrac { Present\quad value\quad of\quad cash\quad flows }{ Future\quad value\quad of\quad cash\quad flows } $

  4. $\cfrac { Present\quad value\quad of\quad cash\quad inflows }{ Present\quad value\quad of\quad cash\quad outflows } $
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The Profitability Index (PI) is a capital budgeting tool calculated by dividing the present value of future cash inflows by the initial cash outflow (present value of cash outflows). A PI greater than 1 indicates a profitable project.

Multiple choice commerce marketing mix marketing environment meaning and definition of marketer role of marketing

A company's marketing environment includes various _______ that are made up of groups that have an actual or potential interest in, or impact on, an organisation's ability to achieve its objectives.

  1. public

  2. intermediaries

  3. teams

  4. audiences
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Company's marketing environment include a group of people that shows interest in utilising an organisation's ability to achieve its objectives and survive in the market.

Multiple choice commerce marketing mix marketing environment meaning and definition of marketer role of marketing

The product will be designed according to the needs of _______.

  1. Potential buyers

  2. People

  3. Residents

  4. Audience
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

In marketing, the company selects the target market and tries to satisfy consumer's needs from that specific market to increase the efficiency of marketing. Growing consumerism has made companies to design their products complying to the potential buyer's needs and demand.