Tag: pricing strategies

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Multiple choice organisation of commerce and management marketing mix promotion and promotional techniques pricing promotion meaning and objectives of pricing pricing strategies

______ is not true for Press Release

  1. It should be brief

  2. It should be hand written

  3. It should be interesting

  4. It should be factual
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

A press release should be professional, factual, and concise. It is typically distributed electronically or via formal channels, so being handwritten is not standard or appropriate for professional communication.

Multiple choice organisation of commerce and management marketing mix promotion and promotional techniques pricing promotion meaning and objectives of pricing pricing strategies

Where a firm allows another firm in a foreign market to use its technical know-how and trade mark, it is known as

  1. Franchising

  2. Network marketing

  3. Indirect marketing

  4. All of above
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Franchising involves a business model where a franchisor grants a franchisee the right to use its trademark, business systems, and technical know-how in exchange for fees or royalties.

Multiple choice organisation of commerce and management marketing mix promotion and promotional techniques pricing promotion meaning and objectives of pricing pricing strategies

Properly planned advertising is known as____________.

  1. Empirical method

  2. Scientific advertising

  3. Advertisement copy

  4. Advertising budget
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Scientific advertising refers to the application of research, data, and systematic planning to create advertising campaigns that are effective and measurable.

Multiple choice organisation of commerce and management marketing mix promotion and promotional techniques pricing promotion meaning and objectives of pricing pricing strategies

The most popular method of publicity is?

  1. Press publicity

  2. Direct mail

  3. Out-door publicity

  4. Speciality advertising
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Press publicity, which includes news releases and media coverage, is widely considered the most popular and effective form of publicity due to its reach and perceived credibility.

Multiple choice organisation of commerce and management marketing mix promotion and promotional techniques pricing promotion meaning and objectives of pricing pricing strategies

Promotion-mix includes ______.

  1. advertising and personal selling

  2. sales promotion

  3. public relations

  4. all of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation
Promotional mix is a market of 4P's of marketing. Promotional mix give various tools and strategies as of how a product can be promoted. Advertising personal selling, sales promotion, publicity and public relations are the main tools of promoting a company's product and making customers aware about the company offers.
Multiple choice organisation of commerce and management marketing mix promotion and promotional techniques pricing promotion meaning and objectives of pricing pricing strategies

________ is an unpaid form of communication.

  1. Personal selling

  2. Publicity

  3. Advertising

  4. Face to face communication
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Publicity is defined as a non-paid form of communication that reaches the public through media channels, unlike advertising which is paid for by the sponsor.

Multiple choice organisation of commerce and management marketing mix promotion and promotional techniques pricing promotion meaning and objectives of pricing pricing strategies

________ refers to offering extra quantity of the product. It is commonly used by marketer of FMCG products.

  1. Rebate

  2. Refund

  3. Discount

  4. Quantity gifts
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Quantity gifts, or bonus packs, involve providing extra product at the same price, a common sales promotion tactic used in the FMCG sector to encourage bulk buying.

Multiple choice organisation of commerce and management marketing mix promotion and promotional techniques pricing promotion meaning and objectives of pricing pricing strategies

Which of the following means the special right given by a manufacturer or a parent organization to another individual or firm to sell to the former's product or service in a specified given area(s)?

  1. Franchise

  2. Network marketing

  3. Indirect marketing

  4. All of above
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

A franchise is a contractual relationship where a franchisor grants a franchisee the right to operate a business using the franchisor's brand and methods in a specific territory.

Multiple choice organisation of commerce and management marketing mix promotion and promotional techniques pricing promotion meaning and objectives of pricing pricing strategies

Franchising is...............

  1. Purchasing all parts of the company

  2. Allowing another party to use product or service under owner's name

  3. Joining two or more companies

  4. A company acquiring another company at its will
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Franchising is a business arrangement where a party (the franchisee) is granted the right to use the trademark and business model of another party (the franchisor) to sell goods or services.