Tag: personal selling

Questions Related to personal selling

Personal selling is time consuming.

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  1. True

  2. False

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Correct Option: A

Which of the following is not a merit of personal selling?

elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. Minimum wastage

  2. Direct feedback

  3. Flexibility

  4. None of the above

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Correct Option: D

Personal selling can give a personal touch to the selling process.

elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. True

  2. False

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Correct Option: A
Explanation:

True, personal selling gives a personal touch to the selling process as the salesperson is in the direct contact with the customer where he can understand the need, taste and the preference of the customer and sell products accordingly.

Face to face conversation is one of the most important features of personal selling.

elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. True

  2. False

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Correct Option: A

Selling is a narrow concept as compared to marketing.

elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. True

  2. False

  3. Partly true

  4. Partly false

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Correct Option: A
Explanation:

True .selling is a narrow concept as compared to marketing . As selling is part of marketing which is a wider concept . 

Marketing is related to promotion and transfer of the commodity from one person to the other . Marketing concept incorporates a number of activities like identifying the need of customers , designing and developing the product as per their wants etc.

Match the items in List-I with those in List-II:

List - I List - II
(a) Post purchase behaviour (i) AIDA
(b) Personal selling (ii) ACMEE
(c) Everitt M. Rogers (iii) Diffusion of Innovation
(d) Salesperson training (iv) Cognitive dissonance

Indicate the correct matching.

elements of business advertising and brand promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling concept,types, objectives, advantages and criticism of advertising distinction between advertising and personal selling meaning, objectives, merits and demerits of advertising

  1. $(a) - (i), (b) - (ii), (c) - (iii), (d) - (iv)$

  2. $(a) - (iv), (b) - (ii), (c) - (iii), (d) - (i)$

  3. $(a) - (iii), (b) - (ii), (c) - (i), (d) - (iv)$

  4. $(a) - (ii), (b) - (i), (c) - (iii), (d) - (ii)$

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Correct Option: D

Which of the following is usually published by charitable institutions?

elements of business advertising and sales promotion distinction between advertising and sales promotion meaning and importance of personal selling personal selling

  1. Commercial advertising

  2. Non-commercial advertising

  3. Institutional advertising

  4. Comparative advertising

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Correct Option: B