Tag: organisation of commerce and management

Quizzes (188) Questions (1057)

Questions Related to organisation of commerce and management

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Middlemen have to perform.

  1. Concentration functions

  2. Equalisation functions

  3. Dispersion functions

  4. All the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Middlemen in a distribution channel perform various functions to bridge the gap between producers and consumers, including concentration (gathering goods), equalisation (adjusting supply), and dispersion (distributing goods).

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

The most recent consideration in product packaging is _______.

  1. cost effectiveness

  2. product protection

  3. product promotion

  4. economy
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers. Product promotion is the new consideration as packaging, with the help of attractive designs and colors, help in drawing people's attention towards the product. This leads to increased sales.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Which of the following is concerned with the Quality, performance of a product?

  1. Selling concept

  2. Product concept

  3. Production

  4. Marketing
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

The product concept is based upon the idea that customers prefer products that have the most quality, performance, and features, some customers prefer a product that is simpler and easier to use.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

____________ refers to further packaging components necessary for storage and transportation.

  1. Transportation package

  2. Primary package

  3. Secondary package

  4. None of these
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Transport packaging is very often a local affair and therefore needs to be designed with local conditions and expectations in mind. First and foremost, transport packaging must serve to protect goods in transit.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

Secondary package refers to ________________________.

  1. Additional layers of protection

  2. First layer of protection

  3. Immediate container

  4. Transportation package
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Secondary packaging is intended to protect not only the product, but also the primary packaging, which often is the packaging most visible to the consumer in retail displays.

Multiple choice organisation of commerce and management marketing mix branding and packaging marketing marketing management

_________ refers to the act of designing and producing the container or wrapper of a product.

  1. Trade Mark

  2. Brand Name

  3. Copyright

  4. Packaging
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Packaging is the technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages.