Tag: commercial applications

spoken (oral) and written communication

Written and oral communication

introduction to office management

Tests knowledge of brand definitions, branding concepts, brand elements (brand name, brand mark, trademark), and the merits and benefits of branding for marketers and customers

Accounting records of not-for-profit organisations

Barriers to communication

distinction between advertising and sales promotion

Essential concepts in commerce including trade and supporting services like transport, warehousing, banking, insurance, and advertising

Covers types, benefits, ethics, and effectiveness of advertising including direct action advertising, advertising psychology, objections, and budgeting methods.

Concept of office management