Advertising - class-XII

Direct action advertising is specifically designed to elicit an immediate response or purchase from the consumer, as opposed to brand-building or primary demand advertising.

The psychological process of advertising is often described as the AIDA model (Attention, Interest, Desire, Action), which translates to looking, liking, learning, and buying.

Advertising is defined as a paid, non-personal communication from an identified sponsor to promote ideas, goods, or services.

Common criticisms of advertising include that it is unproductive, manipulative, and increases the cost of goods for the consumer.

Suggestive value in advertising uses social proof or popularity to influence consumer behavior by implying that 'everyone else is buying it'.

Advertising provides benefits to manufacturers (increased sales), consumers (information about products), and intermediaries like wholesalers and retailers (faster turnover).

Memorizing value (or recall value) refers to the ability of an advertisement to be easily remembered, often through catchy slogans or jingles like 'Boost is the secret of my energy'.

Advertisement is an audio visual marketing tool. Advertisement's main objective is to persuade the consumers to buy the company's product. There are many advertisements that are played on the radio and on the television, if the marketer wants his advertisement to stand out from the clutter, the advertisement has to be attractive so that people pay attention to the message that has to be communicated.      

It is very difficult to judge the effectiveness of an advertising message as there is no accurate feedback regarding its impact.

False, lack of feedback cannot be counted as a demerit of advertisements .

All the above given options are a part of advertising .

Sales promotion is a pull marketing technique. It is done by providing various offers and discounts to the customers. The company can also motivate dealers and distributors of the distribution channel by offering commission, gifts, etc. Advertising is the process informing and persuading consumers to buy the product offered by the company. 

True, seeking customer's attention is one of the advantages of advertising .

Most research budgets in advertising are allocated to pre-testing to ensure the message is effective before significant media spend is committed.

Common methods for setting advertising budgets include competitive parity, objective and task, and all-you-can-afford. Tied sales is not a standard budgeting method.