Tag: commercial studies

Quizzes (186) Questions (1136)

Questions Related to commercial studies

Multiple choice commercial studies marketing and sales difference between products and services product marketing

_______ are the products which are purchased frequently.

  1. Consumer

  2. Industrial

  3. Convenience

  4. Services
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Convenience goods are a sub category of consumer goods. Convenience goods are the inexpensive frequent purchases, there s little efforts needed to purchase them. it includes food, toiletries and confectionery goods. Such goods are widely available. 

Multiple choice commercial studies marketing and sales difference between products and services product marketing

On the basis of durability, consumer goods are classified in four categories.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

A product is an item offered for sale. It can be an item or a service, virtual or cyber form. Consumer products are the merchandise or other items of common and daily use ordinarily bought by individuals or house holds  for private consumption. Consumer goods are classified in three categories i.e convenience goods, shopping goods, specialty goods  on the basis of buying behaviour of the consumer towards these goods.

Multiple choice commercial studies marketing and sales difference between products and services product marketing

_______ products are the products which are used as an input to produce other products.

  1. Shopping

  2. Convenience

  3. Consumer

  4. Industrial
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

An industrial product is a good used by a company for business consumption. it is distinct from a consumable goods, which is purchased by individuals for personal and family consumption. It is a product sold by one company to another company to carry out production function.It is a B2B product.

Multiple choice commercial studies marketing and sales difference between products and services product marketing

______ products are the products which have certain special features because of which people make special efforts while purchasing such products.

  1. Special

  2. Shopping

  3. Expensive

  4. Consumer
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Special goods are a classification of consumer goods. Special goods are purchased with a predetermined pattern in mind. Special goods can be refereed to as an item that is extraordinary or unique enough to motivate people to make an extra effort to purchase it  The buyers are willing to spend a lot of money and time to purchase it in comparison to the shopping goods.

Multiple choice commercial studies marketing and sales difference between products and services product marketing

Our decision to buy a product is not only affected by its physical qualities but also its tangible and ___________ factors.

  1. Non tangible

  2. Psychological

  3. Sociological

  4. Economical
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Consumer decisions are influenced by both tangible (physical) qualities and intangible psychological factors like brand perception, emotions, social status, and personal identity. Sociological factors relate to group behavior, and economic factors relate to cost/value. 'Non tangible' is redundant - the intended term is 'intangible' or 'psychological'.

Multiple choice commercial studies marketing and sales difference between products and services product marketing

Which of the following is not a characteristic of industrial products? 

  1. Number of buyers

  2. Channel levels

  3. Convenience

  4. Derived demand
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

An industrial product is a good used by a company for business consumption. it is distinct from a consumable goods, which is purchased by individuals for personal and family consumption. It is a product sold by one company to another company to carry out production function.It is a B2B product. The number of buyers are limited and predetermined. it is one the first level of channel distribution and made only on demand.

Multiple choice commercial studies marketing and sales difference between products and services product marketing

The series of activities undertaken to create a product or deliver a service is called a _________.

  1. strategy

  2. business function

  3. financial Management

  4. transformation process
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

The series of activities that transform inputs into outputs (products or services) is defined as a business function or process. It is the core operational activity of any organization.

Multiple choice commercial studies marketing and sales difference between products and services product marketing

The organisation tries to develop new products or services and thereby makes similar existing products obsolete. Which strategy does the organisation follow?

  1. Expansion

  2. Innovation

  3. Intensification

  4. Concentration
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Innovation is the process of creating new products or services that improve upon or replace existing ones, thereby driving market evolution and rendering older versions obsolete.

Multiple choice commercial studies marketing and sales difference between products and services product marketing

TQM's major emphasis is on __________.

  1. Product quality

  2. Company profitability

  3. Customer delight

  4. Employee training
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Total Quality Management (TQM) is a management approach centered on quality, based on the participation of all members of an organization and aimed at long-term success through customer satisfaction and product excellence.

Multiple choice commercial studies marketing and sales difference between products and services product marketing

If a retailer displays shampoo as a personal care item, as a fashion accessory or as a bath room product, then it presents an example of _____________.

  1. Market Penetration

  2. Product Development

  3. Market Development

  4. Intensification
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Product development involves finding new ways to present or improve existing products to reach different needs or segments. Displaying a shampoo in different contexts (fashion vs. personal care) is a form of product development strategy.