Tag: commercial studies

Quizzes (186) Questions (1136)

Questions Related to commercial studies

Multiple choice commercial studies marketing and sales difference between products and services product marketing

Match the following.

$1$. Tangible product a) the physical entity together with the services it could render to the users
$2$. Extended product b) the physical entity of the product
$3$. Geseric product c) the essential or basic benefit a buyer expects to get from the product
  1. $1$-a, $2$-b, $3$-c
  2. $1$-b, $2$-a, $3$-c
  3. $1$-b, $2$-c, $3$-a
  4. $1$-c, $2$-a, $3$-b
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Tangible product refers to the physical entity (b). Extended product refers to the physical entity plus services (a). Generic product refers to the basic benefit (c). Mapping 1-b, 2-a, 3-c is correct.

Multiple choice commercial studies marketing and sales difference between products and services product marketing

The important aspects analysed under product policy is/are.

  1. Consideration of the product mix

  2. New product development decisions

  3. Product policy of the competitors

  4. All the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Product policy involves a holistic view of the product portfolio, including product mix, new product development, and competitive analysis. All these aspects are integral to effective product policy.

Multiple choice commercial studies marketing and sales difference between products and services product marketing

Match the following.

$1$. Breadth a) Number of variety of products
$2$. Depth b) Assortment of sizes, colours and models
$3$. Consistency c) The close relationship of various products
d) Homogeneous products
  1. $1$-a, $2$-b, $3$-c
  2. $1$-d, $2$-b, $3$-c
  3. $1$-c, $2$-a, $3$-b
  4. $1$-d, $2$-c, $3$-b
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Breadth refers to the number of product lines (a). Depth refers to the variations within a line (b). Consistency refers to how closely related the lines are (c). The mapping 1-a, 2-b, 3-c is correct.

Multiple choice commercial studies marketing and sales difference between products and services product marketing

Product planning is the.

  1. Development of new products

  2. Altering of existing products

  3. Elimination of existing products

  4. All the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Product planning is a comprehensive process that includes the development of new products, the modification of existing ones, and the strategic decision to eliminate underperforming products.

Multiple choice commercial studies marketing and sales difference between products and services product marketing

If all the products sold are closely related in their usage or production etc. the mix can be called as _______.

  1. Consistent

  2. Depth

  3. Breadth

  4. None of the above
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Consistency in a product mix refers to how closely related the various product lines are in terms of end use, production requirements, distribution channels, or other ways. This ensures the company maintains a focused brand identity.