Tag: commercial studies

Questions Related to commercial studies

The process of withdrawal is technically known as___________.

commercial studies marketing and sales difference between products and services product marketing

  1. Product modification

  2. Product elimination

  3. Product line expansion

  4. Product line modification

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Correct Option: B

Fixing a standard for product is a.

commercial studies marketing and sales difference between products and services product marketing

  1. Managerial function

  2. Social function

  3. Technical function

  4. Economic function

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Correct Option: C

Trade name brings out the.

commercial studies marketing and sales difference between products and services product marketing

  1. Identify of the manufacturer

  2. Identify of the product

  3. Quality of the product

  4. Both (A) and (B)

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Correct Option: D

When a manufacturer of high quality product starts selling a low quality of product, is termed as.

commercial studies marketing and sales difference between products and services product marketing

  1. Trading up

  2. Trading down

  3. Mark up

  4. Quality variation

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Correct Option: B

Product item refers to a___________.

commercial studies marketing and sales difference between products and services product marketing

  1. Particular product

  2. Group of product

  3. Existing products

  4. Elimination of products

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Correct Option: A

Diversification means___________.

commercial studies marketing and sales difference between products and services product marketing

  1. Adding a new product to the existing product line

  2. Eliminating a product from the existing product line

  3. Modification of a product

  4. Both (B) and (C)

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Correct Option: A

Product line refers to___________.

commercial studies marketing and sales difference between products and services product marketing

  1. A particular product

  2. Process of withdrawal

  3. A group of products that are closely related

  4. Channel of distribution

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Correct Option: C

The period during which a product lives in the market is termed as its.

commercial studies marketing and sales difference between products and services product marketing

  1. Trade cycle

  2. Business cycle

  3. Life cycle

  4. Product planning

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Correct Option: C

Public documents conferring certain rights, privileges, titles or offices, is termed as.

commercial studies marketing and sales difference between products and services product marketing

  1. Brand names

  2. Copy right

  3. Trade Marks

  4. Patents

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Correct Option: D

The higher price which in itself differentiate the product is known as.

commercial studies marketing and sales difference between products and services product marketing

  1. Mark down prices

  2. Price cutting

  3. Prestige price

  4. Dual price

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Correct Option: C