Tag: commerce

Questions Related to commerce

______ is the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends.

commerce marketing mix meaning, nature, importance and scope of public relations public relations publicity and public relations

  1. Advertising

  2. Marketing

  3. Public relations

  4. Communication

Show answer
Correct Option: C
Explanation:

The main task of public relations department is to disseminate information and build goodwill about the business. Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends.

Which of the following is true with regards to public relations?

commerce marketing mix meaning, nature, importance and scope of public relations public relations publicity and public relations

  1. A good public relations campaign highlights a small businesss products and services through creative means.

  2. Regularly touting a company's earnings, job creation and overall economic impact can help establish it as an important part of a city's economic engine.

  3. Internal public relations campaigns have the potential to bolster staff morale, improve communications and motivate employees.

  4. All of the above

Show answer
Correct Option: D
Explanation:
Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends.Following is true with regards to public relations:A) A good public relations campaign highlights a small business products and services through creative means
B) Regularly touting a company's earnings, job creation and overall economic impact can help establish it as an important part of a city's economic engine.
C) Internal public relations campaigns have the potential to bolster staff morale, improve communications and motivate employees.

Most organisations, business nowadays, have a separate department to manage public relations.

commerce marketing mix meaning, nature, importance and scope of public relations public relations publicity and public relations

  1. True

  2. False

Show answer
Correct Option: A
Explanation:

Most organizations, business nowadays, have a separate department to manage public relations- It is a true statement.Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends.

Public relations requires the purchase of media.

commerce marketing mix meaning, nature, importance and scope of public relations public relations publicity and public relations

  1. True

  2. False

Show answer
Correct Option: B
Explanation:

Public relations requires the purchase of media- this is a false statement.Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends.

They are especially useful when there is _______ publicity about the company or its products.

commerce marketing mix meaning, nature, importance and scope of public relations public relations publicity and public relations

  1. no

  2. positive

  3. negative

  4. less

Show answer
Correct Option: C
Explanation:
The main task of public relations department is to disseminate information and build goodwill about the business. Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends.
They are especially useful when there is negative publicity about the company or its products.

The public relations department performs functions viz___________.

commerce marketing mix meaning, nature, importance and scope of public relations public relations publicity and public relations

  1. Press relations

  2. Product publicity

  3. Corporate Communication

  4. All of the above

Show answer
Correct Option: D
Explanation:
The main task of public relations department is to disseminate information and build goodwill about the business. Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends.
The public relations department performs functions viz: press relations, product publicity and corporate communication.

The main task of ________ is to disseminate information and build goodwill about the business. 

commerce marketing mix meaning, nature, importance and scope of public relations public relations publicity and public relations

  1. public relations department

  2. marketing department

  3. finance department

  4. all of above

Show answer
Correct Option: A
Explanation:

The main task of public relations department is to disseminate information and build goodwill about the business. Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends.

Maintaining good public relations helps in achieving which of the following marketing objectives?

commerce marketing mix meaning, nature, importance and scope of public relations public relations publicity and public relations

  1. Building awareness

  2. Building credibility

  3. Stimulate sales force

  4. All of the above

Show answer
Correct Option: D
Explanation:
The main task of public relations department is to disseminate information and build goodwill about the business. Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends.
Maintaining good public relations helps in achieving the following marketing objectives:
a) building awareness
b) building credibility
c) stimulate sales force
The organisation has to deal with government officials and different ministers in charge of corporate affairs, industry, and finance with respect to policies relating to business and the economy.

Which of the following functions is being highlighted in the above statement?
commerce marketing mix meaning, nature, importance and scope of public relations public relations publicity and public relations

  1. Corporate Communication

  2. Lobbying

  3. Counselling

  4. Product publicity

Show answer
Correct Option: B
Explanation:

The organization has to deal with government officials and different ministers in charge of corporate affairs, industry, and finance with respect to policies relating to business and the economy. The function which is being highlighted in the above statement is Lobbying. Lobbying is referred to as act of attempting to influence others.

Compared to other marketing communications tools, PR is the_____________.

commerce marketing mix meaning, nature, importance and scope of public relations public relations publicity and public relations

  1. excellent at closing sales

  2. average for generating trust & confidence

  3. worst for generating trust & confidence

  4. best for generating trust & confidence

Show answer
Correct Option: D
Explanation:

Compared to other marketing communications tools, PR is the best for generating trust and confidence.Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends.