General Awareness · Social Science
Research Methodology
2,389 Questions
Research methodology encompasses the systematic strategies used to collect and analyze data for academic and policy studies. These concepts are frequently tested in civil services and state public service commission examinations. The questions cover qualitative and quantitative methods, sampling techniques, and research validity.
Action research cycleQualitative data analysisQuantitative research methodsTypes of validitySampling techniquesPolicy analysis methods
Research Methodology Questions
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Personal interviews
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Mail
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Universal product codes
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Telephonic interviews
A
Correct answer
Explanation
Personal interviews are the most expensive data collection method. Hence, it is the right answer.
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Exploratory research
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Descriptive research
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Experimental research
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None of these
A
Correct answer
Explanation
Exploratory research is the right answer as it refers to research methodologies used as preliminary research in the required area or field prior to main quantitative data collection and after the acceptance of the proposal by the client.
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Depth interviews
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Focus groups
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Consultation with experts
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Observations
C
Correct answer
Explanation
Consultation with experts is the procedure that involves interviewing people who themselves might not be a part of the target market but can provide an insight to market related information.
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Experiment
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Focus group
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Panel
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Tracking study
C
Correct answer
Explanation
Panel is the right answer as the customer provides responses to questions or data repeatedly over a period of time. Hence, it is the right answer.
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evaluativing advertising researchers
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strategic advertising research
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marketing research
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none of these
B
Correct answer
Explanation
Media research is a specialized field that falls under the broader umbrella of strategic advertising research, focusing on audience behavior and effectiveness.
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On-site observation
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Program flow charts
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Interviews
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Questionnaires
B
Correct answer
Explanation
On-site observation, interviews, and questionnaires are standard methods for gathering data. Program flow charts are tools for documenting logic or processes, not for collecting raw data.
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a bibliography
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a catalogue
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an index
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None of these
A
Correct answer
Explanation
Compiling a bibliography is a fundamental first step in research to understand existing literature and identify gaps in knowledge.
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Interviews
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Old records
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Questionnaires
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All of the above
C
Correct answer
Explanation
Questionnaires are designed to gather structured, numerical, or categorical data from a large number of respondents, making them ideal for collecting quantitative information.
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Mutual invert
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Decision tables
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Fact finding
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None of the above
C
Correct answer
Explanation
Fact finding is the first step in the initial investigation. Fact finding means learning as much as possible the present system.
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Interview
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Questionnaire
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Observation
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All of the above
B
Correct answer
Explanation
Questionnaires are considered objective methods because they provide structured, quantifiable data, whereas interviews and observations can be more subjective.
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The applied research
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The fundamental research
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The analytical research
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The conceptual research
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None of the above
E
Correct answer
Explanation
The descriptive research is the right answer.
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The empirical research
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The quantitative research
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The analytical research
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The fundamental research
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None of the above
E
Correct answer
Explanation
The descriptive research is the right answer.
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The formulate hypothesis
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The collecting data
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The generalisations and interpretation
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The hypothesis testing
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None of the above
E
Correct answer
Explanation
The preparation of the report or the thesis is considered as the last stage in the research process.
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The random sample
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The deliberate sample
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The systematic sample
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The cluster sample
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None of the above
A
Correct answer
Explanation
In the random sampling, each and every item in the population has an equal chance of being selected. So, it is the right answer.
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The simple random sampling
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The purposive sampling
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The quota sampling
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Both the simple random sampling and the purposive sampling
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Both 2 and 3
E
Correct answer
Explanation
The purposive sampling and the quota sampling are the correct options. So, it is the right answer.