Research Methodology

This is the correct option as the quantitative research tries to completely eliminate the research bias by being as objective as possible. Structured processes of quantitative approach and the use of controls play a very strong role in eliminating the bias as well as subjectivity.

This sampling technique involves tracing rare sample through referrals from the already identified members of the sample.

Since the author is repeating the whole publication again, the term repetitive publication is used.

Since unstructured interview schedule offers enough flexibility to the interviewer to ask situational questions and explore the concepts in required depth. The depth of information is central to the qualitative research approach, which is the most appropriate method of data collection.

Quantitative research focuses at predicting the relationship between two variables in the form of hypothesis and then sets to prove or disapprove it through manipulation. Controlling the effect of non-research variables is another purpose of a quantitative research. Thus, 'predictition and control' is the study purpose in quantitative approach.

Since reliability issue concerns measurements; it has no relevance in qualitative research. In fact, it is considered as irrelevant and the study may not be good. Thus, this aspect is not considered in evaluating the strength of evidence in a qualitative study.

Inductive reasoning moves from specific observations to broader generalisations as in the qualitative research.

Blinding is the process of not permitting the data collector as well as the sample to be aware of their participation as a member of the control or the experimental group. The participants only know that they are participating in a research but they do not know which group they will be assigned to.

Type 1 error is considered to be take place when the null hypothesis should have been accepted but is rejected due to wrong decision made by the researcher. It can be considered as a false positive result. Thus, this is the right answer.  

Ethnography is concerned with extracting meaning from naturally occurring events in the natural socio-cultural environment and is the correct choice.

Since the research is being repeated or replicated on another sample, the term replication is used for this approach.

This approach to research was initially used in the anthropology to understand cultures. However, now this approach is being used by a large number of disciplines.

Deductive reasoning characterises quantitative approach, which sets to test the hypothesis. This approach moves from general to specific in such a way that conclusions are drawn on the basis of available facts which start with a supposed hypothesis in mind.

Positivism view the world from a scientific perspective and thus believes in scientific, empirically testable methods, which are also the aim of quantitative researches.

Quantitative research generally involves large samples which are representative of a population and thus aims to generalize the findings of the research at least to that population. However, the findings can also be generalized to other similar populations.