Reading Comprehension

Dolphins have a __________ like the humans.

Directions: Read the given passage carefully.

Dolphins live in saltwater but they can also live in freshwater locations. Only a handful of the species though are known to thrive in freshwater regions. They tend to stick to the shallow areas of the water found along the continental shelves.
Dolphins are regarded as the friendliest creatures in the sea and stories of them helping drowning sailors have been common since Roman times. The more we learn about dolphins, the more we realise that their society is more complex than people previously imagined. They look after other dolphins when they are ill, care for pregnant mothers and protect the weakest in the community, as we do. Some scientists have suggested that dolphins have a language but it is much more probable that they communicate with each other without needing words. Could any of these mammals be more intelligent than man? Certainly the most common argument in favour of man's superiority over them that we can kill them more easily than they can kill us is the least satisfactory. On the contrary, the more we discover about these remarkable creatures, the less we appear superior when we destroy them.

The meaning of the word thrive is

Directions: Read the given passage carefully.

Dolphins live in saltwater but they can also live in freshwater locations. Only a handful of the species though are known to thrive in freshwater regions. They tend to stick to the shallow areas of the water found along the continental shelves.
Dolphins are regarded as the friendliest creatures in the sea and stories of them helping drowning sailors have been common since Roman times. The more we learn about dolphins, the more we realise that their society is more complex than people previously imagined. They look after other dolphins when they are ill, care for pregnant mothers and protect the weakest in the community, as we do. Some scientists have suggested that dolphins have a language but it is much more probable that they communicate with each other without needing words. Could any of these mammals be more intelligent than man? Certainly the most common argument in favour of man's superiority over them that we can kill them more easily than they can kill us is the least satisfactory. On the contrary, the more we discover about these remarkable creatures, the less we appear superior when we destroy them.

The synonym of handful is

Directions: Read the given passage carefully.

Dolphins live in saltwater but they can also live in freshwater locations. Only a handful of the species though are known to thrive in freshwater regions. They tend to stick to the shallow areas of the water found along the continental shelves.
Dolphins are regarded as the friendliest creatures in the sea and stories of them helping drowning sailors have been common since Roman times. The more we learn about dolphins, the more we realise that their society is more complex than people previously imagined. They look after other dolphins when they are ill, care for pregnant mothers and protect the weakest in the community, as we do. Some scientists have suggested that dolphins have a language but it is much more probable that they communicate with each other without needing words. Could any of these mammals be more intelligent than man? Certainly the most common argument in favour of man's superiority over them that we can kill them more easily than they can kill us is the least satisfactory. On the contrary, the more we discover about these remarkable creatures, the less we appear superior when we destroy them.

Where did most of the trading take place on the silk route?

Directions: Read the following passage and answer the question that follows.

Though first reserved for Chinese royalty, silk spread gradually through the Chinese culture both geographically and socially. From there, silk garments began to reach regions throughout Asia. Silk rapidly became a popular luxury fabric in the many areas accessible to Chinese merchants, because of its texture and luster.
Demand for this exotic fabric eventually created the lucrative trade route now known as the Silk Road, taking silk westward and bringing gold, silver and wools to the East. It was named the Silk Road after its most valuable commodity – silk, considered even more precious than gold! Clearly, a basic understanding of silk history would not be complete without understanding the crucial role played by the Silk Road in its global trade and introduction to the world outside of China.
The Silk Road was some 4,000 miles long stretching from Eastern China to the Mediterranean Sea. A caravan tract, the Silk Road followed the Great Wall of China to the north-west, bypassing the Takla Makan desert, climbing the Pamir mountain range, crossing modern-day Afghanistan and going on to the Levant, with a major trading market in Damascus. From there, the merchandise was shipped across the Mediterranean sea. Few people travelled the entire route; goods were handled mostly by a series of middlemen.

How were the goods handled during the trade on the silk route?

Directions: Read the following passage and answer the question that follows.

Though first reserved for Chinese royalty, silk spread gradually through the Chinese culture both geographically and socially. From there, silk garments began to reach regions throughout Asia. Silk rapidly became a popular luxury fabric in the many areas accessible to Chinese merchants, because of its texture and luster.
Demand for this exotic fabric eventually created the lucrative trade route now known as the Silk Road, taking silk westward and bringing gold, silver and wools to the East. It was named the Silk Road after its most valuable commodity – silk, considered even more precious than gold! Clearly, a basic understanding of silk history would not be complete without understanding the crucial role played by the Silk Road in its global trade and introduction to the world outside of China.
The Silk Road was some 4,000 miles long stretching from Eastern China to the Mediterranean Sea. A caravan tract, the Silk Road followed the Great Wall of China to the north-west, bypassing the Takla Makan desert, climbing the Pamir mountain range, crossing modern-day Afghanistan and going on to the Levant, with a major trading market in Damascus. From there, the merchandise was shipped across the Mediterranean sea. Few people travelled the entire route; goods were handled mostly by a series of middlemen.

Why according to the author was the silk route named as such?

Directions: Read the following passage and answer the question that follows.

Though first reserved for Chinese royalty, silk spread gradually through the Chinese culture both geographically and socially. From there, silk garments began to reach regions throughout Asia. Silk rapidly became a popular luxury fabric in the many areas accessible to Chinese merchants, because of its texture and luster.
Demand for this exotic fabric eventually created the lucrative trade route now known as the Silk Road, taking silk westward and bringing gold, silver and wools to the East. It was named the Silk Road after its most valuable commodity – silk, considered even more precious than gold! Clearly, a basic understanding of silk history would not be complete without understanding the crucial role played by the Silk Road in its global trade and introduction to the world outside of China.
The Silk Road was some 4,000 miles long stretching from Eastern China to the Mediterranean Sea. A caravan tract, the Silk Road followed the Great Wall of China to the north-west, bypassing the Takla Makan desert, climbing the Pamir mountain range, crossing modern-day Afghanistan and going on to the Levant, with a major trading market in Damascus. From there, the merchandise was shipped across the Mediterranean sea. Few people travelled the entire route; goods were handled mostly by a series of middlemen.

Why did silk become a popular luxury fabric?

Directions: Read the following passage and answer the question that follows.

Though first reserved for Chinese royalty, silk spread gradually through the Chinese culture both geographically and socially. From there, silk garments began to reach regions throughout Asia. Silk rapidly became a popular luxury fabric in the many areas accessible to Chinese merchants, because of its texture and luster.
Demand for this exotic fabric eventually created the lucrative trade route now known as the Silk Road, taking silk westward and bringing gold, silver and wools to the East. It was named the Silk Road after its most valuable commodity – silk, considered even more precious than gold! Clearly, a basic understanding of silk history would not be complete without understanding the crucial role played by the Silk Road in its global trade and introduction to the world outside of China.
The Silk Road was some 4,000 miles long stretching from Eastern China to the Mediterranean Sea. A caravan tract, the Silk Road followed the Great Wall of China to the north-west, bypassing the Takla Makan desert, climbing the Pamir mountain range, crossing modern-day Afghanistan and going on to the Levant, with a major trading market in Damascus. From there, the merchandise was shipped across the Mediterranean sea. Few people travelled the entire route; goods were handled mostly by a series of middlemen.

The girl laughed at

Directions: Read the passage carefully and choose the best answer to the given question out of the four alternatives.

It was not the first or the second time; I found that the two had met. The Cabuliwallah had overcome the child's first terror by a judicious bribery of nuts and almonds and the two were now good friends. They had many quaint jokes which afforded them much amusement. Seated in front of him, looking down on his gigantic frame in all her tiny dignity, Mini would ripple her face with laughter and begin, “Oh, Cabuliwallah! Cabuliwallah! What have you got in your bag?”

Bribe in the passage has been used by the Cabuliwallah

Directions: Read the passage carefully and choose the best answer to the given question out of the four alternatives.

It was not the first or the second time; I found that the two had met. The Cabuliwallah had overcome the child's first terror by a judicious bribery of nuts and almonds and the two were now good friends. They had many quaint jokes which afforded them much amusement. Seated in front of him, looking down on his gigantic frame in all her tiny dignity, Mini would ripple her face with laughter and begin, “Oh, Cabuliwallah! Cabuliwallah! What have you got in your bag?”

According to the narrator, the child and the Cabuliwallah had met

Directions: Read the passage carefully and choose the best answer to the given question out of the four alternatives.

It was not the first or the second time; I found that the two had met. The Cabuliwallah had overcome the child's first terror by a judicious bribery of nuts and almonds and the two were now good friends. They had many quaint jokes which afforded them much amusement. Seated in front of him, looking down on his gigantic frame in all her tiny dignity, Mini would ripple her face with laughter and begin, “Oh, Cabuliwallah! Cabuliwallah! What have you got in your bag?”

'Quaint jokes' mean

Directions: Read the passage carefully and choose the best answer to the given question out of the four alternatives.

It was not the first or the second time; I found that the two had met. The Cabuliwallah had overcome the child's first terror by a judicious bribery of nuts and almonds and the two were now good friends. They had many quaint jokes which afforded them much amusement. Seated in front of him, looking down on his gigantic frame in all her tiny dignity, Mini would ripple her face with laughter and begin, “Oh, Cabuliwallah! Cabuliwallah! What have you got in your bag?”

The word 'gigantic' implies

Directions: Read the passage carefully and choose the best answer to the given question out of the four alternatives.

It was not the first or the second time; I found that the two had met. The Cabuliwallah had overcome the child's first terror by a judicious bribery of nuts and almonds and the two were now good friends. They had many quaint jokes which afforded them much amusement. Seated in front of him, looking down on his gigantic frame in all her tiny dignity, Mini would ripple her face with laughter and begin, “Oh, Cabuliwallah! Cabuliwallah! What have you got in your bag?”

Understanding the taste of customer is not essential for

Directions: Read the passage and answer the question.

Artificial Jewellery is the latest market trend and is the call of the market. It’s fun to wear and is popular amongst all age groups of women. Though the traditional gold and diamond jewellery has also not lost its significance but still artificial jewellery is the choice of the hour. Artificial jewellery provides a wide range of variety to choose from ranging in different segments of prices. Artificial Jewellery business is a good option considering the market trend and taste. Through systematic approach Artificial Jewellery business can lead to towering graphs of profit. There are certain things which should be considered while opting for Artificial Jewellery business, the most important amongst them is analyzing the market. The market is the platform where the business needs to be built upon and hence is essential to understand the trend of the market and plan accordingly. Understanding the taste of the customer is also very essential. Artificial Jewellery business can lead to good results, higher profits and build goodwill if the taste of the customer is given prime importance and efforts are made for customer satisfaction. Regular feedback is essential from the customer for understanding them better and providing them great service. Also, some help can be taken from the professionals in Artificial Jewellery business. Having a word with them can give various useful tips for successful and more profitable Artificial Jewellery business. If possible organizing regular trade shows or fashion shows can also lead to an increase in revenues from Artificial Jewellery business. People come across your jewellery designs displayed in trade shows or fashion shows and then if they like it, you may experience a huge increase in your sales volume. If successful with trade shows and fashion shows you may book your own shows. These type of shows helps in enhancement of the market and increase in the penetration level in the market segment. After the shows it is essential to collect reviews from the people, their likes, their dislikes, various suggestions etc. These inputs such as reviews and suggestions built a platform for understanding the taste of the customers and analyzing the market trends. Always maintain sufficient stock of Artificial Jewellery with you. Whenever you are approached by a customer for purchase, the customer should be never turned out due to non availability of adequate Artificial Jewellery quantity with you. So, the desired stock level of Artificial Jewellery should always be maintained with you in order to achieve good results and strong goodwill in Artificial Jewellery business. If a customer leaves the shop just because he does not gets the desired Artificial Jewellery unit, it not only means loss of direct income which the customer takes back along with him because of no purchase made, but also it is a loss of various efforts and money spent on the marketing activities and brand promotion activities to attract customers and to bring them to your doorstep. In today’s competitive world it is almost necessary to offer sales through credit cards. So step ahead and offer your Artificial Jewellery on your website where the customer can make the purchase through credit card. Take help of some web design company for a professional looking website. A proper display of the products along their prices needs to be mentioned, so that the customer can purchase the desired product. It provides a facility to the customer to pay the amount through the card instead of carrying and delivering cash at the time of purchase. Offering sales through credit card increases the sales volume and is a vital part in Artificial Jewellery business. The main requirement for offering sales through credit card is of getting the merchant accounts with various credit card companies. It always pays to have more and more clients as more and more clients mean more and more walking advertisement and spread of word. People who purchased jewellery from your shop wear it, carry it along with them which acts as a walking advertisement and a satisfied customer always act as a good medium of spread of word of mouth as it cuts down the advertising cost. It is also said that it is three times difficult to make a new customer then to get a new customer from the references of the loyal customers. So, it can be rightly said that Customer Relationship Management plays an important and vital role in Artificial Jewellery business.

How do trade shows and fashion shows help?

Directions: Read the passage and answer the question.

Artificial Jewellery is the latest market trend and is the call of the market. It’s fun to wear and is popular amongst all age groups of women. Though the traditional gold and diamond jewellery has also not lost its significance but still artificial jewellery is the choice of the hour. Artificial jewellery provides a wide range of variety to choose from ranging in different segments of prices. Artificial Jewellery business is a good option considering the market trend and taste. Through systematic approach Artificial Jewellery business can lead to towering graphs of profit. There are certain things which should be considered while opting for Artificial Jewellery business, the most important amongst them is analyzing the market. The market is the platform where the business needs to be built upon and hence is essential to understand the trend of the market and plan accordingly. Understanding the taste of the customer is also very essential. Artificial Jewellery business can lead to good results, higher profits and build goodwill if the taste of the customer is given prime importance and efforts are made for customer satisfaction. Regular feedback is essential from the customer for understanding them better and providing them great service. Also, some help can be taken from the professionals in Artificial Jewellery business. Having a word with them can give various useful tips for successful and more profitable Artificial Jewellery business. If possible organizing regular trade shows or fashion shows can also lead to an increase in revenues from Artificial Jewellery business. People come across your jewellery designs displayed in trade shows or fashion shows and then if they like it, you may experience a huge increase in your sales volume. If successful with trade shows and fashion shows you may book your own shows. These type of shows helps in enhancement of the market and increase in the penetration level in the market segment. After the shows it is essential to collect reviews from the people, their likes, their dislikes, various suggestions etc. These inputs such as reviews and suggestions built a platform for understanding the taste of the customers and analyzing the market trends. Always maintain sufficient stock of Artificial Jewellery with you. Whenever you are approached by a customer for purchase, the customer should be never turned out due to non availability of adequate Artificial Jewellery quantity with you. So, the desired stock level of Artificial Jewellery should always be maintained with you in order to achieve good results and strong goodwill in Artificial Jewellery business. If a customer leaves the shop just because he does not gets the desired Artificial Jewellery unit, it not only means loss of direct income which the customer takes back along with him because of no purchase made, but also it is a loss of various efforts and money spent on the marketing activities and brand promotion activities to attract customers and to bring them to your doorstep. In today’s competitive world it is almost necessary to offer sales through credit cards. So step ahead and offer your Artificial Jewellery on your website where the customer can make the purchase through credit card. Take help of some web design company for a professional looking website. A proper display of the products along their prices needs to be mentioned, so that the customer can purchase the desired product. It provides a facility to the customer to pay the amount through the card instead of carrying and delivering cash at the time of purchase. Offering sales through credit card increases the sales volume and is a vital part in Artificial Jewellery business. The main requirement for offering sales through credit card is of getting the merchant accounts with various credit card companies. It always pays to have more and more clients as more and more clients mean more and more walking advertisement and spread of word. People who purchased jewellery from your shop wear it, carry it along with them which acts as a walking advertisement and a satisfied customer always act as a good medium of spread of word of mouth as it cuts down the advertising cost. It is also said that it is three times difficult to make a new customer then to get a new customer from the references of the loyal customers. So, it can be rightly said that Customer Relationship Management plays an important and vital role in Artificial Jewellery business.

Which of the following is true in context of the passage?

Directions: Read the passage and answer the question.

Artificial Jewellery is the latest market trend and is the call of the market. It’s fun to wear and is popular amongst all age groups of women. Though the traditional gold and diamond jewellery has also not lost its significance but still artificial jewellery is the choice of the hour. Artificial jewellery provides a wide range of variety to choose from ranging in different segments of prices. Artificial Jewellery business is a good option considering the market trend and taste. Through systematic approach Artificial Jewellery business can lead to towering graphs of profit. There are certain things which should be considered while opting for Artificial Jewellery business, the most important amongst them is analyzing the market. The market is the platform where the business needs to be built upon and hence is essential to understand the trend of the market and plan accordingly. Understanding the taste of the customer is also very essential. Artificial Jewellery business can lead to good results, higher profits and build goodwill if the taste of the customer is given prime importance and efforts are made for customer satisfaction. Regular feedback is essential from the customer for understanding them better and providing them great service. Also, some help can be taken from the professionals in Artificial Jewellery business. Having a word with them can give various useful tips for successful and more profitable Artificial Jewellery business. If possible organizing regular trade shows or fashion shows can also lead to an increase in revenues from Artificial Jewellery business. People come across your jewellery designs displayed in trade shows or fashion shows and then if they like it, you may experience a huge increase in your sales volume. If successful with trade shows and fashion shows you may book your own shows. These type of shows helps in enhancement of the market and increase in the penetration level in the market segment. After the shows it is essential to collect reviews from the people, their likes, their dislikes, various suggestions etc. These inputs such as reviews and suggestions built a platform for understanding the taste of the customers and analyzing the market trends. Always maintain sufficient stock of Artificial Jewellery with you. Whenever you are approached by a customer for purchase, the customer should be never turned out due to non availability of adequate Artificial Jewellery quantity with you. So, the desired stock level of Artificial Jewellery should always be maintained with you in order to achieve good results and strong goodwill in Artificial Jewellery business. If a customer leaves the shop just because he does not gets the desired Artificial Jewellery unit, it not only means loss of direct income which the customer takes back along with him because of no purchase made, but also it is a loss of various efforts and money spent on the marketing activities and brand promotion activities to attract customers and to bring them to your doorstep. In today’s competitive world it is almost necessary to offer sales through credit cards. So step ahead and offer your Artificial Jewellery on your website where the customer can make the purchase through credit card. Take help of some web design company for a professional looking website. A proper display of the products along their prices needs to be mentioned, so that the customer can purchase the desired product. It provides a facility to the customer to pay the amount through the card instead of carrying and delivering cash at the time of purchase. Offering sales through credit card increases the sales volume and is a vital part in Artificial Jewellery business. The main requirement for offering sales through credit card is of getting the merchant accounts with various credit card companies. It always pays to have more and more clients as more and more clients mean more and more walking advertisement and spread of word. People who purchased jewellery from your shop wear it, carry it along with them which acts as a walking advertisement and a satisfied customer always act as a good medium of spread of word of mouth as it cuts down the advertising cost. It is also said that it is three times difficult to make a new customer then to get a new customer from the references of the loyal customers. So, it can be rightly said that Customer Relationship Management plays an important and vital role in Artificial Jewellery business.