Economics · Commerce Accountancy

Microeconomics and Pricing

1,364 Questions

Microeconomics and pricing analyze market structures, consumer utility, marginal cost, and strategic pricing models like predatory pricing. These foundational economic concepts are regularly featured in civil services and state administrative examinations. Solve these practice questions to understand market equilibrium, demand elasticity, and competitive firm behavior.

Market equilibrium pricingIncome elasticity of demandMarginal cost conceptsUtility functions analysisPredatory pricing strategiesOligopoly market structures

Microeconomics and Pricing Questions

Multiple choice commercial applications marketing mix - 4 p's meaning and objectives of pricing pricing strategies pricing

A very high price for a new product initially and to reduce the price gradually as competitors enter the market, is known as.

  1. Dual pricing

  2. Skimming pricing

  3. Monopoly pricing

  4. Administered pricing

Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Skimming pricing is defined by launching a product at a high price to target early adopters and then gradually lowering the price to attract more price-sensitive customers as competition increases.

Multiple choice commercial applications marketing mix - 4 p's meaning and objectives of pricing pricing strategies pricing

A pricing policy designed to have the same price to customer in a specific area is?

  1. Zone pricing(Geographical pricing)

  2. Competitive pricing

  3. Customary pricing

  4. Monopoly pricing

Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Zone pricing is a geographical pricing strategy where a company charges the same price to all customers within a specific geographic zone or region.

Multiple choice commercial applications marketing mix - 4 p's meaning and objectives of pricing pricing strategies pricing

Which method is suitable when the producer is not sure of market reactive for a price?

  1. Skimming pricing

  2. Administered pricing

  3. Accepted pricing

  4. Sealed bid pricing

Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Accepted pricing (or going-rate pricing) is used when a firm follows the industry standard or the price set by competitors because they are uncertain about how the market will react to a unique price.

Multiple choice commercial applications marketing mix - 4 p's meaning and objectives of pricing pricing strategies pricing

Price of the product also depends upon the target customer.

  1. True

  2. False

Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Price is a value that will purchase a finite quantity, weight or other measure of a good or services. Price is a consideration given in exchange for transfer of ownership. The price of a product may increase when the demand increases or reduce when the demand decreases. When the marketer wants to target the niche market, offering a high end product, the price for that product would increase, Where as when the marketer wants to target the lower class or middle class consumers, the prices would be set low. 

Multiple choice commercial applications marketing mix - 4 p's meaning and objectives of pricing pricing strategies pricing

Which of the following factors do not affect the fixation of the price of a product?

  1. The utility and demand

  2. Cost of the product

  3. Extent of competition in the market

  4. Social culture

Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Price is a value that will purchase a finite quantity, weight or other measure of a good or services. Price is a consideration given in exchange for transfer of ownership. The price of a product may increase when the demand increases or reduce when the demand decreases. The cost of production plays the main role while fixing the price for a product as the price is almost always cost+ profit margin. To compete with the other companies in the market, price has to be around or lower than the price offered by the competitor. 

Multiple choice commercial applications marketing mix - 4 p's meaning and objectives of pricing pricing strategies pricing

Government and legal regulations do not affect the price of a product.

  1. True

  2. False

Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Price is a value that will purchase a finite quantity, weight or other measure of a good or services. Price is a consideration given in exchange for transfer of ownership. The taxes and duties imposed on the goods and services by the government affects the final price of the goods that a consumer has to pay for the product.

Multiple choice commercial applications marketing mix - 4 p's meaning and objectives of pricing pricing strategies pricing

What is that market called when the good sells at the same price in all parts of the market?

  1. best market

  2. perfect market

  3. profit maximizing market

  4. rational maximizing

Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

A perfect market is characterized by many buyers and sellers, homogeneous products, and perfect information, which leads to a single, uniform price across the market.

Multiple choice commercial applications concept of market and marketer meaning, types, stages and role of marketing meaning and definition of marketer role of marketing

One important condition for successful price discrimination about market structure is:

  1. there must be perfect competition in different market

  2. there must be imperfect competition in different market

  3. there must be oligopoly in all markets

  4. there must be perfect competition in at least three market

Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Price discrimination requires a firm to have some degree of market power, which exists in imperfectly competitive markets. Perfect competition prevents price discrimination because firms are price takers and products are homogeneous.